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3 things Popeyes’ chicken can teach you about branding

Association Success

This frenzy was no accident: GUT , Popeyes’ Louisiana Kitchen’s marketing agency, implemented some seriously effective strategy with impeccable timing and grace over the past six months. . Fans jumped at the opportunity to make fun of Chick-fil-A, and so began a social media battle between the two rivals. Since its Aug.

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3 trends we’re watching in 2021

Association Success

Analyzing social media, speaking with industry professionals and thought leaders, examining data and using my own experiences from the past year has led me to believe that 2021 will be a year for positive growth, reinvigoration and true innovation. Virtual events and meetings are here to stay.

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From the Corner Office: Gifford Briggs, LOGA

Association Adviser

This month’s Corner Office Spotlight shines on Gifford Briggs, vice president and chief lobbyist of the Louisiana Oil & Gas Association (LOGA) which represents the independent and service sectors of the state’s oil and gas industry. Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry.

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Association Brain Food Weekly: 3.27.20

Reid All About it

Good eats—skip down to the list of free webinars if you’re not into cooking: The highlight of the week was Louisiana oyster and linguiça bake , an Emeril Lagasse recipe. Live web cams from the Monterey Bay Aquarium —it’s hard to pick a favorite. Learn how grassroots advocacy can strengthen your organization. More info/register.

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Incorporating the Old With the New at Events

Associations Now

In a guest post on the Social Tables blog, he cited the popular Throwback Thursday social media campaign as one current example of nostalgia succeeding in pop culture and suggested a few ways planners can introduce nostalgia before, during, and after events using things like memory displays and disposable cameras.

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Leverage Technology; Don’t Be a Slave to IT

Association Adviser

Social Media 2.0. As the successful initial public offering of Twitter stock confirmed earlier this month, social media is a force to be reckoned with and “it’s not going away,” noted LOGA’s Gifford Briggs, “You better learn to adapt. If you’re not fired up about social media, then find someone on your staff who is.”

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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

We found that while Retail, Real-Estate, and Travel & Hospitality industries have struggled, industries such as Media & Entertainment, Video Conferencing and Social Media have prospered. Louisiana – 4.6 Audiences still want to engage in the content and follow the shows and actors on social media.