Association Adviser
JANUARY 18, 2019
Have you recently stopped to think about how your association’s tech solutions can complement one another to maximize your existing resources and provide a better member experience? You’re likely promoting your content on your website and on social media to generate interest and increase your reach.
Higher Logic
OCTOBER 25, 2017
Social media advertising. Advertising or sponsored articles in your print magazine or e-newsletter. Test each idea with your members to see what provides value for them that they would be willing to pay for, then implement the ideas that work. What can you add to your list? In-person or online mentoring programs.
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Reid All About it
MAY 14, 2021
Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®. 5 Ways to Enhance the Modern Member Experience. Most existing association management system (AMS) solutions lack the online customer experience that people have come to expect in our digital age. 1 CMP credit.
Association Adviser
OCTOBER 13, 2016
The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. Video jumped from 18 to 9, and, interestingly, Facebook jumped from 12 to 5.
Reid All About it
JULY 30, 2021
How the Healthcare Financial Management Association’s podcast engages members, supports DEI initiatives and attract sponsors while maintaining integrity. Why niche communities are the future of social media marketing—associations should have an advantage here. Ronn Levine, SIIA ). Shama Hyder, Inc. ). 1 CMP credit.
Association Success
DECEMBER 12, 2017
So it’s incredibly important that the Analytics department maintains communication with our members regarding what they need from our research publications and white papers. Publications and Media Department. We want to focus on them, and keep the stories we share engaging and relevant for them. We’ve got to be talking to them.
Association Adviser
MARCH 19, 2013
Associations must adapt to shifting demographics, new communication platforms and changing member preferences. High performing associations anticipate member needs before the member has to ask. As technology becomes more pervasive, don’t forget the personal side of the member experience. Michelle Mason, ASQ.
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