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Weave a Safety Net—Find the Right Strategic Partners

.orgSource

Nancy MacRae, CEO at the Emergency Nurses Association and Kristine Hillmer, President and CEO of the Wisconsin Restaurant Association , steered their members through the challenge. Kristine’s Story The goal of the Kitchen Cabinet was to talk about the great things restaurants do in Milwaukee. But COVID reinforced that lesson.

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Three Things To Do Now To Prepare For Next-Gen Members

Associations Now

That’s why my colleague Emily Viles and I went straight to the source when we created the Young Professionals Taskforce for the Wisconsin Society of Association Executives (WSAE). One in Madison, and one in Milwaukee, because that is where a large portion of our members reside. Hold focus groups.

Wisconsin 100
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Don’t Forget Your Members are People

Associations Now

There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. Both two weeks ago and again last week in this space, I’ve shared some insights on member-engagement-data tracking. Here’s why.