Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Social media advertising.

Recruiting 88

Recruiting Recruitment Minnesota Georgia 88

Spark Consulting

JANUARY 8, 2018

Just about every association I know of is struggling to recruit younger members (aka Millennials). Pay special attention to the stories of the Capital Area Food Bank and the CFA Society of Minnesota on pages 28-31. Part of the reason for that is that we’re erecting barriers to entry rather than removing them. A certain degree?

Minnesota 170

Minnesota Recruiting Recruitment millennials 170

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Beth Kanter

APRIL 23, 2012

Idealware partnered with the Minnesota-based MAP for Nonprofits on this project into how, and how effectively, human services organizations are using technology to innovate their service delivery. The organization’s social media presence became like a snowball gathering mass. We appreciate all that your nonprofit does.

Innovation 28

Innovation Technology Minnesota Social Media 28

Association Adviser

JULY 26, 2016

AA: Ho w does rebranding rejuvenate your membership marketing? AA: Ho w does it help your association recruit and retain more members? North was a big question since we represent Minnesota, North Dakota and South Dakota. There was confusion as to our offerings and benefits. It’s about leadership, authenticity and principles.

South Dakota 60

South Dakota North Dakota Proposal Minnesota 60

Reid All About it

FEBRUARY 18, 2022

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.

Content 39

Content Marketing Tips Strategy 39