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Association Brain Food Weekly: 8.21.20

Reid All About it

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The report also includes a sample virtual event prospectus to give you additional ideas. Career pathways. Virtual events.

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How to Hire The Ideal Freelancer

Association Success

The first thing you should do as an association recruiter is go to Linkedin. It took me 5 seconds just now to perform that search, and I found results for freelance marketers and email copywriters right in my backyard. Find out if they have a portfolio and request sample writing and work. Search Local First.

How To 76
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Gaming the System

Idea Architects

Doubt that gaming is becoming a core marketing strategy? This New York Times article about the Army Experience Center in Philadelphia might challenge your mindset. Gaming is not a new tool in the military's recruitment approach.

System 60
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What Should We Make of “Pay What You Want”?

Associations Now

Eight years later, The New York Times told the story of PWYW making its way to religious institutions, in an article last week, “ The ‘Pay What You Want’ Experiment at Synagogues.” UJA Federation of New York’s study “ Are Voluntary Dues Right for Your Synagogue?

Price 40
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Daily Buzz: A Better Strategy for Member Research

Associations Now

The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. Erin Griffith of The New York Times assesses the trend. Clean Your List. Other Links of Note.