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Association Brain Food: 9.1.23

Reid All About it

This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement. Engagement means different things for different members. Membership trends. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227
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9 Steps for Building Member Personas

Higher Logic

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Member personas are imaginary people that describe your ideal or average members.

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Association Brain Food Weekly: 9.6.19

Reid All About it

Digital transformation of member engagement, data management, content curation, and your products and services are all worthy and needed opportunities to modernize, digitize and transmogrify, but what have you learned along the path? Turn Member Engagement and AMS Data into Effective Marketing. Tue 9/10 at 3 p.m.

Chicago 37
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Association Brain Food: 2.10.23

Reid All About it

The weekly list of free educational events and resources for the association community… Member engagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment.

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Solutions for Your Membership Conundrum

Association Adviser

Meanwhile, my colleague Holly Marsilio has more in today’s issue about using big data to keep members engaged and motivated. Helping members with their biggest challenges. See our 2016 Corner Office roundtable for more about connecting with millennials. million and $5.8 million over three years.