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Let Your Member Data Show You the Way

Spark Consulting

MAY 5, 2014

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Being able to plug in historical activity data gave it realistic revenue estimates for any potential combination of dues and benefits packages. Sometimes you just need a little will to make it happen.

Philadelphia 150
Philadelphia Discount Analysis United States 150
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Let Your Member Data Show You The Way

Associations Now

APRIL 30, 2014

How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Being able to plug in historical activity data gave it realistic revenue estimates for any potential combination of dues and benefits packages.

Philadelphia 40
Philadelphia Discount Analysis United States 40
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