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Daily Buzz: A Better Strategy for Member Research

Associations Now

Fast Company makes the case that automating some hiring and recruitment tasks can make the whole process less painful. Here’s one your presenter may not have considered: Color blindness among attendees might be affecting their perception of what they see during a presentation. A little automation goes a long way.

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New Report Reveals a Rebound in Membership Numbers

Associations Now

That growth was correlated with associations that have compelling value propositions, embrace innovation, and focus on recruitment. The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members.

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Associations and the Network Effect

Smooth The Path

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. While planning a membership summit for city and area Florida realtors associations, the event host found my session on FSAE’s program and asked me to give the presentation to their association professionals.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members.

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Focus on Members Who Love You the Most

Associations Now

In Friday’s general session, Amanda Kaiser of Kaiser Insights LLC shared her experience in getting inside the minds of members for better recruitment and engagement. Kaiser specializes in qualitative member research, mainly conducting in-depth member interviews for associations. So, where’s the balance?

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Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. What about the rates among each of your key member segments, job titles, or regions?