MemberClicks

SEPTEMBER 21, 2022

In this guide to membership renewal, we will cover everything you need to know about why a high renewal rate is important and what you can do to keep your memberships going for years. . This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time.

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YourMembership

MAY 29, 2014

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money.

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Sample Recruiting Recruitment Marketing 150

YourMembership

MAY 29, 2014

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money.

Sample 150

Sample Recruiting Recruitment Marketing 150

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. One strategy commercial interests have employed for years is creating a unique value proposition.

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Membership Marketing

MARCH 22, 2010

By the way, if you need to redesign your renewal notice based on this post or for any other reason and want a sample of a successful membership renewal notice, please let me know and I will send one along to you. I just emailed you a sample. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Sample Price Survey 40

Membership Marketing

MARCH 14, 2011

Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. The Membership Lifecycle.

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