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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

In response, meeting planners have continued to increase the number of ways in which they deliver conference materials to attendees,” said Jonny Popp, Omnipress general manager, in a press release. Supplemental video, which is currently offered by 19 percent of respondents. Where Associations Are Succeeding. Much less common?

Content 74
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Diamond Producers Association Says “Real is Rare” in New Campaign

Associations Now

As millennials move past societal norms around relationships, one association says diamonds can still exist in nontraditional relationships. The Diamond Producers Association (DPA) is targeting millennials with its latest campaign , “Real is Rare, Real is a Diamond.” 21st-Century Campaign.

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Thursday Buzz: Nick Offerman, Michelle Obama, Associations Give Exercise a Boost

Associations Now

With the help of first lady Michelle Obama and former Parks & Recreation star Nick Offerman, the council released a commemorative History of Exercise video over at Funny Or Die. You know, the millennials.) The President’s Council on Fitness, Sports and Nutrition is turning 60, with its tongue firmly in cheek.

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Texas Apartment Group Campaign Looks to Recruit New Workforce

Associations Now

The “Room to Grow” campaign —targeted at military members and their families, high school and college graduates, and millennials—specifically highlights the different specialties and the opportunities to move up within the apartment industry. “Not a lot of industries are out there like ours where you can move your way up.

Texas 40
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Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

“What we found in our research is that today’s meeting planners don’t want a sales pitch,” said MCIntl President Michel Couturier in a press release. MCIntl says two things are changing the way planners evaluate destinations: the influx of digitally savvy millennials into the industry and the rise of the “knowledge economy.”

Content 40
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The Hourglass Blog: Culture Change is Hard Work

The Hourglass Blog

I was once sure the IOM was barking up the wrong tree, so imagine my surprise when I saw information about a press release from late last year announcing that the ACGME had approved new requirements for residency programs, based on the recommendations of the IOM report. Developing Millennial Leaders. Millennials.

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Marketing Trends: How to Wow Them In 2023

CMA Solutions

Digital Marketing 2023: Use Video Marketing Everywhere First, it was the Radio Star. Video is killing it, expanding its reach in marketing budgets throughout the country. A recent study found that 64% of marketing budgets in 2023 will increase with more video, compared to 2022. Want more eyeballs on your blog and press release?