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Managing negative publicity: Effective crisis communication strategies

The Association 100

In this video , I dive into managing negative publicity effectively. Ensure consistent messaging – Keep communications uniform across all channels, including social media, press releases and direct interactions. Navigating this terrain requires prompt and honest communication. Here’s how: 1. Delays can worsen the situation.

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Future-proof your comms: 5 AI strategies for associations

The Association 100

In this video , I delve into how artificial intelligence can transform association PR and communications strategies. From using AI for comprehensive media monitoring and analysis to optimizing press releases for greater engagement and SEO, the potential applications are vast.

Strategy 130
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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Compelling customer loyalty.

Video 52
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AARP Responds to Viral Posts With Benefits Contest

Associations Now

According to a press release, AARP will select 25 finalists from submissions, which will then be voted on by the general public; the winner will receive $50,000. According to the release, participants have until May 29 to apply for the contest and submit a short video.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

They can include press releases detailing newsworthy achievements, non-promotional contributions to trade publications, or—in the case of VSC, which capitalized on headline monitoring and timely pitching—interviews on health-related topics with magazines, podcasts, and TV newscasts. But they watch videos more. The tactics vary.

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Venues and Destinations Use Virtual Planning Tools for Clients

Associations Now

“An immersive experience lets the planner feel like they’re in Atlantic City and see the variety of ways their meeting or event can fit in our spaces,” said Marketing Director Karina Anthony in a press release. One platform being used is Realync , which allows for live interactive video tours of sites.

Tools 105
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Associations Prep and Debut Virtual Conference Options

Associations Now

IAS-USA quickly developed a plan [PDF] to get presenters to submit video recordings of their slide presentations, which were then streamed to attendees. In addition, poster presenters had the option to upload a five-minute video description of their research. In addition, SOPHE will host a virtual exhibit hall.