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Managing negative publicity: Effective crisis communication strategies

The Association 100

In this video , I dive into managing negative publicity effectively. Navigating this terrain requires prompt and honest communication. Ensure consistent messaging – Keep communications uniform across all channels, including social media, press releases and direct interactions. Here’s how: 1.

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Future-proof your comms: 5 AI strategies for associations

The Association 100

In this video , I delve into how artificial intelligence can transform association PR and communications strategies. From using AI for comprehensive media monitoring and analysis to optimizing press releases for greater engagement and SEO, the potential applications are vast.

Strategy 130
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Creating an Event Communication Plan

MemberClicks

…but, that said, do you have a plan for communicating with your attendees? That’s why you’ll want to put together an event communication plan that takes into account what you should tell them about before, during, and after the event. What is an Event Communication Plan? Attendee Feedback : Communication got both ways.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

They can include press releases detailing newsworthy achievements, non-promotional contributions to trade publications, or—in the case of VSC, which capitalized on headline monitoring and timely pitching—interviews on health-related topics with magazines, podcasts, and TV newscasts. But they watch videos more. The tactics vary.

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Tire Group Rolls Out New Name, Communications Strategy

Associations Now

So it has built a strategic communication platform to define USTMA as a trusted voice and thought leader and to convey the tire industry’s commitment to safety, innovation, economic value, and environmental stewardship, she said. “A USTMA also wants to communicate the industry’s contribution to the U.S.

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There’s Good News for Conference Content, and a Warning, in New Report

Associations Now

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. Supplemental video, which is currently offered by 19 percent of respondents. Much less common?

Content 74
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Effort Highlights Speech and Language Services Available to Students

Associations Now

To educate parents about the speech and language options available, ASHA shared a press release with parenting media and bloggers and then pushed it out through various social media channels. It also supports ASHA’s vision, which is to making effective communication—a human right—accessible and achievable for all.”.