Communications Leadership Press Release Video 
CMA Solutions
AUGUST 31, 2022
And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Compelling customer loyalty.
GrowthZone
JULY 16, 2017
Tactic #4: Driving Engagement Through Thought Leadership. Thought leadership is simply positioning yourself, or your organization, as a voice of knowledge and expertise in the marketplace of ideas. If your communication highlights your organization’s expertise, people will believe it. New members have the worst renewal rates.
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CMA Solutions
MARCH 6, 2024
They can include press releases detailing newsworthy achievements, non-promotional contributions to trade publications, or—in the case of VSC, which capitalized on headline monitoring and timely pitching—interviews on health-related topics with magazines, podcasts, and TV newscasts. But they watch videos more. The tactics vary.
Association Adviser
NOVEMBER 6, 2017
We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.
CMA Solutions
JUNE 16, 2022
At CMA, we offer a “Thought Leadership” service that combines blog writing with media relations to support on-page SEO and off-page SEO. The content can take the shape of a blog post, press release or a special guide, which we publish on their website. Over time, your brand will be rewarded.
Association Adviser
OCTOBER 23, 2018
Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.
.orgSource
JANUARY 9, 2023
Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets. A well-produced video could also serve as a narrator, but real-time, in-person testimony is the more powerful option. Don’t limit announcements to your website or a newsletter.
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