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Managing negative publicity: Effective crisis communication strategies

The Association 100

In this video , I dive into managing negative publicity effectively. Ensure consistent messaging – Keep communications uniform across all channels, including social media, press releases and direct interactions. Navigating this terrain requires prompt and honest communication. Here’s how: 1.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs. A strong media relations strategy is one of the best ways to enhance your practice’s visibility and get those critical third-party sources. But they watch videos more. The tactics vary.

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Clean-Energy Groups Unite on Social Media Campaign

Associations Now

To spotlight this statistic, eight clean-energy groups banned together and organized a one-day social media campaign—#CleanEnergyJobs —on February 22 to raise awareness about the availability of well-paying jobs in the sector. Source: Advanced Energy Economy press release. More than 3 million workers in the U.S.

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AARP Responds to Viral Posts With Benefits Contest

Associations Now

According to a press release, AARP will select 25 finalists from submissions, which will then be voted on by the general public; the winner will receive $50,000. Abel’s post became a phenomenon, prompting outreach from AARP leadership and a contract with the association to promote its benefits on social media.

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Wednesday Buzz: Social Media Mistakes of 2015

Associations Now

It’s been another banner year for social media: Associations gained more confidence with new platforms and revealed their thoughts about how they use them, and the platforms themselves evolved and grew. Keeping these failed attempts at humor in mind is key when using your association’s social media voice.

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How to Create a Job Board and Generate More Revenue

MemberClicks

Find job listings You can begin finding employment opportunities to post on your job board by: Posting on social media. Promoting it on your organization’s social channels ahead of time to attract interest and attention. Review their content, branding, campaigns, and messaging.

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Creating an Event Communication Plan

MemberClicks

These might include email, social media, event apps, websites, press releases, and signage. Be sure to share pictures, videos, social media screenshots, prize winners, etc. Communication Channels and Tools : Through what channels will you be speaking to your attendees?