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Hackathons Helping Nonprofits: The Overnight Website Challenge Offers Pro Bono Redesigns

Associations Now

The Nerdery’s Overnight Website Challenge, which the Minneapolis-based agency has done in multiple cities for nearly a decade, is designed to give local nonprofits the chance to succeed with the help of some talented creators burning the midnight oil. So why not apply the strategy to nonprofits that need the help, too?

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Tuesday Buzz: Fighting Fire With Fire

Associations Now

This clever antismoking marketing strategy is aimed directly at hipsters. According to the behavior-change agency Rescue, the best strategy might be to borrow some of the same ones that the tobacco industry is using. Also: If your member marketing isn’t connecting, look closely at these three issues. How do you fight that?

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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Explore ideas, strategies and practical tools you could use to create and/or grow your own leadership development program.

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Building a Facebook Presence

ChatterBachs

It’s time to figure out how to use the tool to create brand loyalists. Develop a strategy. Just like anything else in your business, having a strategy and measurable goals around your Facebook campaign are imperative. Is it because there are 500 million people using the tool? Tips and tools. Decide what to post.

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Transmedia — Making Change Across Mediums

Beth Kanter

I caught up with Danny Alpert at the NTC Conference in Minneapolis, MN where he briefed me on how he is using a “Transmedia” strategy to raise awareness and funding to support homeless services. He graciously agreed to pen this guest post while I was in transit to “down under.” ” Enjoy.