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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Off-page SEO resources help build validity for the brand’s digital presence.

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Social Media and Shiny Object Syndrome

Associations Now

Resist the urge to jump head first into social media. Find out how two association marketers developed a streamlined social media strategy for their national and affiliate offices to complement and enhance their overall marketing plan.

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Humanizing Business and Helping CFOs with Change

Jamie Notter

The first is a session that I’ll be doing at BlogWorld Expo in New York City , along with my coauthor Maddie Grant and Amy Ward, who is the Membership Director at the Nonprofit Technology Network (NTEN). Free Resources. Social Media. Announcements. Books and Reading. Consulting. Generational Diversity.

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. In addition, you should not launch any marketing campaign without strategy , which will include some level of market research.

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Don’t Be Camera Shy: Making The Case for Instagram

Associations Now

According to Instagram CEO Kevin Systrom , users of the social media platform share more than 70 million photos and videos each day. The visual social media platform Instagram continues to rise in popularity. 300M+ The number of users Instagram reported late last year. Is your association on Instagram?

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Game Plan 2014: Seeing Around the Corners

Association Adviser

Year-round, 365-day engagement through technology and social media is one of the biggest trends she has observed. Yet our research shows that very few associations— just 1 percent of respondents to our 2013 association benchmarking study—”embrace advertiser input when setting their content and communications strategy.”

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Three Analytics Tools to Gauge Your Social Audience’s Pulse

Beth Kanter

Three Analytics Tools to Gauge Your Social Audience’s PulseGuest Blog by Ritu Sharma, Co-Founder & Executive Director, Social Media for Nonprofits. In particular, their free reports give you your social audience’s pulse on Twitter, Facebook, YouTube, Google+, and other platforms. Then check out Simply Measured.

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