Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy
Association Success
APRIL 24, 2020
Here are some digital strategy lessons we can learn from Big Cat Rescue. Does your favorite nonprofit have a TikTok strategy? For example, when a young person Googles “zoo college” the top organic search result is ZooCollege.com, which Baskin uses to educate the public and perhaps, create a pipeline for her unpaid volunteer program.
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