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Association Brain Food: 9.15.23

Reid All About it

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. One in seven people in your association’s target audience may process information differently from the way society often expects.

LMS 256
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Association Brain Food Weekly: 12.11.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Presenters: Wharton School at the University of Pennsylvania, the Black Swan Group and the Nonprofit Leadership Association.

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Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Learn about the Social Flow process – a counter-intuitive framework to pitch clearly, connect with anyone and unlock your power with people. Weaver, Website Manager, Pennsylvania Bar Institute.

LMS 276
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The Membership Manager’s Wish List

Associations Now

And, boy, did they deliver—they want to be nerdier when it comes to membership data, deepen membership engagement and experience, and create automated marketing campaigns around recruitment with specific stories and messaging in mind. Weaver knows that challenge well, as she works to serve more than 17,000 registered nurses in Pennsylvania.

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Put a Price Tag on Your Benefits

Associations Now

.” It’s a simple concept : The first offer made in a negotiation has a strong psychological effect on the rest of the process. In recruiting new members, stating a dollar value for each benefit takes advantage of the anchoring effect. Northeast Pennsylvania Manufacturers and Employers Association.

Price 40
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Association Brain Food: 1.13.23

Reid All About it

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. So how do you ensure renewal for the members you’ve worked so hard to recruit to your organization?

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