Remove 2009 Remove Leadership Remove Marketing Remove Revenue
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Three Challenges – Three Opportunities

Spark Consulting

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. This impacts association meetings, which in turn impacts everything most associations do because the conference often provides 30-50% of annual revenue.

Revenue 221
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Members Hire Relevant Associations

Potomac Core

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. From 2009 forward, leading Associations find ways to maintain their relevance and are perceived as the Industry or the Profession. The most recent Convention had record setting attendance.

Survey 158
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Is it Time to Recession-Proof Your Association?

Associations Now

A sizable number of corporate CFOs believe one is coming in 2019 , the markets swooned in unsettling ways in recent weeks, and some who read the market see a slowdown of some sort in the offing. In 2009, only about 5 percent anticipated increased investment revenue, but nearly 27 percent actually enjoyed them.

Revenue 68
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Time to get in the game. There’s a game being played?

YourMembership

Last week we hosted our monthly Thought Leadership Webinar , featuring a whitepaper published by Association Laboratory entitled Looking Forward 2014: An Environmental Scanning Whitepaper for the Association Industry. The value of being viewed as the career resource within your industry by your members and prospects cannot be over emphasized.

Florida 150
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A Billion More Customers Coming to A Regional Market Near You.

GlowGlobally

Market & Biz Plan. A Billion More Customers Coming to A Regional Market Near You. Data above collected by professor Roy Adler a Fulbright professor of marketing at Pepperdine University. The Economist, February 14, 2009. What are the ingredients sought that can build a sustainable regional market? Membership.

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Is The Power ON In Your Association?

Tom Morrison

If you scan the market economy at every level, in every industry, market disruption is coming at a record pace. Our association has had many of the same challenges as many associations have: Old thinking, economic fallout of 2009, convincing young people that we offer relevance and value to them, and the threat of social media.

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Membership Marketing Blog: Will You be Attending #ASAE10 this.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA.