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Three Challenges – Three Opportunities

Spark Consulting

Per Marketing General’s annual Membership Marketing Benchmarking Report , the Q4 2007 economic crash didn’t fully show up in association metrics until 2009. This impacts association meetings, which in turn impacts everything most associations do because the conference often provides 30-50% of annual revenue. Ouch, I know.

Revenue 221
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MTI's Story: Harnessing Community to Digitally Transform

Higher Logic

MTI adopted an online community in 2009. Wondering how your association can stay relevant, effectively connect with younger members, save staff time, increase revenue, and boost retention? Before MTI adopted an online community, it was short on staff, didn’t have an AMS, and its revenue was decreasing. We’ll let MTI tell you.

Revenue 207
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Association Brain Food Weekly: 5.1.20

Reid All About it

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. How is your association demonstrating leadership to its members and community? Are you finding board members more receptive to change? Fri 5/1 at 12 p.m.

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Members Hire Relevant Associations

Potomac Core

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. From 2009 forward, leading Associations find ways to maintain their relevance and are perceived as the Industry or the Profession. The most recent Convention had record setting attendance.

Survey 158
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Private Equity Hires Associations, Private Equity Fires Associations

Potomac Core

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Earlier in his career, Caldeira worked firsthand with Private Equity while at Dunkin’ Brands (2007-2009). Private Equity Investment is Exploding. Lee Partners.

DC 132
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Is it Time to Recession-Proof Your Association?

Associations Now

As it happens, I entered the association world 10 years ago, and 2009 was the year associations began truly feeling the pain of the recession that formally started in 2007. As revenues began to trickle at associations and travel budgets tightened, there was much talk about what kind of technological fixes might help right the ship.

Revenue 65
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The Key to Taking Risk in 2014 is Non-Dues Revenue

Tom Morrison

There is a lack of innovation, seeking out member''s business needs, and listening for those things that could be huge drivers to member engagement, expanded revenues, and rising net worth. After the 2009 economic bust, every non-profit should be doing everything it can to enhance revenue streams to build its reserve funds.

Revenue 40