Higher Logic

JANUARY 23, 2018

Without the right person running your community, it may not be successful. Having a community manager involved in set up, strategy, and engagement tactics from the beginning will give your community a strong start and help you meet business goals in the future. Community management services. And older generations?

Social Media 195

Social Media Software Revenue Project 195

Beth Kanter

AUGUST 21, 2014

Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy – Guest Post by Michael Hoffman, CEO of See3. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits.

Video 28

Video Communications Strategy Case Study 28

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. In fact, a 2013 HBR blog post suggests, “Execution is a minefield… Agendas compete.

Nashville 100

Nashville Analysis Review Communications 100

Virtual

MAY 15, 2013

That’s why an effective launch strategy is so critical for an organization. I’ve seen countless organizations launch before they’re ready to handle inbound web inquiries, still having “coming soon” content on their web site, or haven’t worked out the process for joining the organization. Don’t be one of those.

Social Media 100

Social Media Report Strategy Team 100

Associations Now

DECEMBER 4, 2015

And the latest to enter the fray is the International Association of Exhibitions and Events (IAEE), which released an updated version of its 2013 white paper, Future Trends Impacting the Exhibitions and Events Industry , earlier this week. Friedman, chair of IAEE’s Future Trends Task Force and president of Time & Place Strategies, Inc.,

Organization 40

Organization Analysis Education Industry 40

Membership Marketing

OCTOBER 2, 2013

According to the 2013 Membership Marketing Benchmarking Report , 52% of associations offer a Student membership category. However, in speaking with membership professionals, it is not always clear that there is a defined strategy for what a Student membership is attempting to accomplish. If you build it, they will not come.

Strategy 40

Strategy Examples Marketing Communications 40

Higher Logic

JANUARY 18, 2016

Community management is a new, exciting and growing field -- there are great reasons to get in on the action and become one or hire a community manager for your organization. In The Community Roundtable’s 2013 State of Community Management report, they found burnout is pretty common among community managers.

Maine 120

Maine Report Recruiting Recruitment 120

Association Adviser

JULY 5, 2017

A 2013 Harvard Business Review blog post suggests that, “Execution is a minefield … Agendas compete. Communication breaks down. Can you and your organization relate? Consider the most common pitfalls associations face implementing strategy. So, how does this translate to your organization? Priorities clash.

United States 76

United States Review Revenue Communications 76

Higher Logic

NOVEMBER 24, 2015

Publicly facing social sites, like an open community, are especially powerful and offer businesses the ability to interface with customers ‘where they are,’ to monitor what's being said about your brand on those sites and to incorporate that feedback into your organization's overall communications strategy.

How To 120

How To Software Social Media Resources 120

Beth Kanter

JANUARY 14, 2013

Participants at FFL Training Doing Content Strategy Brainstorm. Holly published the 2013 version back in December, but you can never have too much of a good and incredibly useful resource!!! The LightBox Collaborative 2013 Editorial Calendar is here!

Content 28

Content Strategy Social Media Tools 28

Beth Kanter

MARCH 20, 2013

Brian Fitzgerald (@brianfit) March 10, 2013. One of the basic tenets of my first book with Alison Fine, “ The Networked Nonprofit ,” was that everyone in the organization participates in social media from the executive director on down – not just the “social media person.” YQe91n #npsmpeer.

Guidelines 28

Guidelines Social Media Organization Examples 28

Associations Now

MAY 3, 2017

Some organizations said the 2016 election had a negative impact on receipts. The survey results are based on responses from representatives of 941 organizations. Among those, 68 percent met their fundraising goals last year, a drop of 5 percent from both 2015 and 2014, but well above the 59 percent seen in 2013.

Report 55

Report Survey Strategy Communications 55

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. In order to help focus their online communications, I recommend every nonprofit have an editorial calendar. Great idea!

Strategy 28

Strategy Content Tools Newsletter 28

Aaron Wolowiec

DECEMBER 10, 2013

Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities.

Social Media 100

Social Media Survey Video Technology 100

Eric Lanke

APRIL 1, 2013

And for me more specifically, I have staff members to support, members to communicate with, volunteers to inspire. Sometimes it's a necessary strategy for getting things done--or for staying sane. That objective is not just something to strive for to the person looking to advance inside the organization. Thank you!

Leadership 100

Leadership Course System Communications 100

Membership Marketing

SEPTEMBER 13, 2013

If you are looking for powerful ideas and strategies to grow your organization’s membership next year, this is a program you may want to consider. and one of the leading authorities on membership and I will be teaming up to present a one-day program titled, Membership Success for 2014: Developing and Executing a Powerful Strategy.

Chicago 40

Chicago Marketing DC Washington 40

Beth Kanter

SEPTEMBER 13, 2013

Colleague Miriam Brousseau tagged me and several other “close professional ties” asking us for resources on nonprofits and content strategy. I asked Miriam if she would summarize what she learned about nonprofits and content strategy in a guest post and here it is. Nonprofit tech and communications specialist Ash Shepard.

Content 28

Content Strategy Social Media Sample 28

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. We know that there are key points when recruiting new members to any organization that are crucial to survival. by Megan Rockett. All this is the face of relevance today!

Social Media 150

Social Media millennials Recruiting Recruitment 150

Aaron Wolowiec

JUNE 24, 2014

“It allows us to go to a lot of the exhibitors and industry experts who are part of the trade show and interview them in a casual manner,” Lex Nepomuceno, WRA’s director of communications and technology, told Associations Now. The backbone of the strategy was the Connected Learning Center, located in the middle of the exhibit hall.

Washington 100

Washington Conference System Technology 100

Beth Kanter

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. To date the survey has received 131 responses; 45% projects and 55% organizations.

Social Media 28

Social Media Project Organization Newsletter 28

Beth Kanter

OCTOBER 9, 2013

It represents the convergence of two ideas: mobile phones have great cameras and you can quickly create great visual content as part of your content strategy by using it, along with a few tips and tools. Use images in every communication #21CapitalCamp. GuideStar USA (@GuideStarUSA) October 8, 2013. Simply touch your subject.

Content 28

Content Tools Strategy Tips 28

Associations Now

AUGUST 25, 2015

The machine-to-machine communications organization is only two years old, but it’s name already was starting to feel outdated as the “Internet of Yhings” became the buzzy term of choice to describe the space. Rather than fight it, the council found room to use both terms in its name.

Maine 40

Maine Industry Communications Marketing 40

SCD Group

OCTOBER 28, 2013

Tactics for encouraging change in an organization. By Christopher Penn via SH/FT Communications One of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. And how do you convince them to join your organization? Who do you target?

Marketing 40

Marketing Cleveland Content Communications 40

Association Adviser

AUGUST 7, 2017

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. Authorization for the Perkins Act ended in 2013, but it has been operating under annual funding bills since then.”. Jill Andreu is Naylor’s vice president, content strategy and development.

America 63

America Social Media Press Release Education 63

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. Tailored content allows associations direct communication with both prospective clients and long-term members. — Silverbear (@SilverbearLtd) September 20, 2013.

Social Media 40

Social Media Content Marketing Newsletter 40

Associations Now

MAY 30, 2013

Events offer a bigger picture of your organization. And value and public presentation (especially at events) can have big impact on an organization. And value and public presentation (especially at events) can have big impact on an organization. — The Peregrine Agency (@PeregrineAgency) May 30, 2013.

Social Media 40

Social Media Video Team Marketing 40

Associations Now

MAY 10, 2017

It’s a strategy associations can learn from. It was a sobering moment,” Espey said in an interview last week after his keynote session at ASAE’s Marketing, Membership & Communications Conference (MMCC). That lesson is important for associations with members who trust the organization to do the right thing. It’s personal.”.

Denver 78

Denver United States Strategy Innovation 78

Associations Now

DECEMBER 5, 2013

One thing seemed clear at the end of the ASAE 2013 Technology Conference & Expo : The days of the siloed IT department are numbered, if they’re not already gone. If you’re a business person in the organization, find as many disruptive technologies as you can, bring them into your organization, and ask, ‘Why aren’t we doing this?’.

Technology 40

Technology Communications Social Media Strategy 40

GlowGlobally

JULY 3, 2013

Earlier this year, MCI offered CESSE member associations to invite their international members and customers to complete a survey the collective results of which created a Global Satisfaction Index specifically for CESSE member organizations. Deploying Different Market Entry Strategies for China and Europe. Other Sessions of Note.

Products 60

Products Analysis Marketing Education 60

Achieve

JUNE 8, 2023

You’re ready to take your nonprofit to the next level, scale up its capacity, and make an even bigger impact in your community. Capital campaigns are among the biggest fundraising undertakings that nonprofit organizations tackle, and they only come around roughly once a decade. You’ll assess six key areas of your organization.

Project 52

Project Press Release Resources Proposal 52

Association Adviser

DECEMBER 17, 2013

Many associations lack member communication plans that are fully integrated. What surprised us most in 2013? Tracy Tompkins , group publisher for Naylor LLC , said she’s surprised by the number of associations that make decisions about member communications from the “confines of their staff or board room.”

Social Media 60

Social Media Sample New York City Revenue 60

Associations Now

MAY 12, 2014

A new report from the Web Video Marketing Council takes a look at some of the latest trends in online video production, and the message is clear: Organizations are devoting more resources to engaging their audiences with a growing trove of video content. Online video is a hot commodity among many organizations.

Video 40

Video Report Marketing Email Marketing 40

Idea Architects

AUGUST 17, 2012

Here's the established outcome for an upcoming one-day joint board of directors and senior staff retreat I am facilitating: Clarified and calibrated roles, responsibilities, and relationships between/among Board of Managers and Executive Resource Team that produce accelerated progress on the organization's strategic plan.

Content 60

Content Team Resources Communications 60

Association Adviser

MARCH 19, 2013

a report based on online survey responses from 147 associations—as recruiting (63.2%), engaging (62.3%) and retaining (59.6%) were listed as the top priorities for 2013. “We had told our story and it was a huge turning point,” explained GVMA Communications Director Scott Piper, CAE. Your members know the problems they face.

Georgia 60

Georgia Recruiting Recruitment Louisiana 60

Beth Kanter

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” Miller (@ElzbthMllr) April 25, 2013. What struck me were the many similarities to business to business marketing strategies and measurement.

Social Media 28

Social Media Analysis Case Study Maine 28

GlowGlobally

JANUARY 31, 2014

Many associations have large numbers of “customers” who pay valuable sums of money to the organization for multiple reasons, such as: acquiring knowledge and continuing education; advancing their professional development; accessing the latest industry trends, benchmarks or standards and so on. GSI 2013′s Key Findings.

Member Engagement 60

Member Engagement Products America Marketing 60

Beth Kanter

NOVEMBER 24, 2014

Now, in your 6th year, drum roll, tell us Give to the Max Day by the numbers : Total raised: $18,316,626.42 (7% increase over 2013). Total gifts: 120,664 (13% increase over 2013). Total organizations: 5,544 (a 25% increase over 2013). Total donors: 62,607 (a 20% increase over 2013).

Minnesota 28

Minnesota Metro Social Media America 28