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Association Brain Food: 2.9.24

Reid All About it

Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. For Sunday soup night, I made a delicious wild rice and mushroom soup from the January/February 2013 issue of Cook’s Illustrated. Data, AI and value propositions. More info/register. Location: Denver CO.

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Reads of the Week: February 15, 2013

Reid All About it

But you can’t just say to your staff, “Yeah, good idea, start doing social media.” Valeria Maltoni says, “There are three crucial challenges to overcome if you want to implement a successful content strategy ” – resource allocation, workflow planning and governance. How will this impact marketing?

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Best of the Web: November 2013

Association Adviser

Developing a Successful Student Membership Strategy. Engage your members with an exciting and informative publication produced by the publishing experts at Naylor, LLC. Contact us today for an assessment of your current communications plans and non-dues revenue strategies. SmartBlog on Leadership. Tony Rossell. Associations Now.

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Reads of the Week: February 22, 2013

Reid All About it

In one of his latest posts, he explains how to use social media to reduce the power of silos in your organization. He says “B2Bs <like associations> approach social media the same way they approach other parts of their business. With silos…Social media starts in a silo, usually in the marketing or PR department.

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Getting Buy-In: 5 Objections to Online Communities that Are Holding You Back

Higher Logic

Having a community manager involved in set up, strategy, and engagement tactics from the beginning will give your community a strong start and help you meet business goals in the future. As your staff explores the community, they’ll likely find information that helps them do their jobs better. Community management services.

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4 Ways to Re-Embrace SEO in Your Marketing Strategy

Associations Now

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Then it became second fiddle to social media. Social media, for all its faults, feels more instant and interactive.

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Best of the Web: July 2013

Association Adviser

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. July 20-23, 2013. ASAE 2013 Annual Meeting & Exposition (Booth #608). August 3-6, 2013. September 18-20, 2013. Best of the Web. 5 Ways to Thank Community. Shanna Mallon.