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Help Your Members Find the Signal in the Noise

Spark Consulting

An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary. A summary of the ASAE Foundation report, Association Content Strategies for a Changing World.

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Association Brain Food: 10.6.23

Reid All About it

The writing has been on the wall for a long time—follow the link in the story to the 2014 memo written by a former ED. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.

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We've Moved!

Portage Group

Thank you for visiting the ARC Blog! Our consulting team offers deep sector expertise across multiple service areas that include: Research , Strategy , Search, Human Resources , and Organizational Performance. Photo : Copyright Peretz Partensk y via Flickr 2014. Thanks to all of you for reading! It''s been a slice!

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There’s an app for that

Aaron Wolowiec

Next year promises to deliver exciting new mobile technology, so when planning digital strategies, associations should consider mobile apps and websites, said Kim Harwood, president of Results at Hand Software. For its newest research project, r@h has designed the 2014 Mobile Readiness Survey to gauge the mobile readiness of associations.

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Goodbye e-learning

Aaron Wolowiec

So when I came across “Association Learning + Technology 2014,” a recent report by Jeff Cobb and Celisa Steele , founders of consulting firm Tagoras , imagine my delight! I’m sure the trends and data provided in the report will provide future blog fodder. Have a formal, documented strategy for their use of technology for learning.

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Wednesday Buzz: Understand What Innovation Really Means

Associations Now

A management consultant shares why associations should learn about innovation before promoting themselves as experts. All associations want to create unique and innovative content to share with their audiences. For some, innovation may mean slight adjustments. — Gallup (@Gallup) April 28, 2014. ” she writes.

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Revamping Your Conference Social Media Strategy

Velvet Chainsaw

Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Four Social Media Conference Strategy Tips. Invest in a conference or organization blog. A blog is arguably the best medium to align with this shift.