Slice-Works

SEPTEMBER 4, 2014

And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. The brain processes visual information 60,000 times faster than text — 3M Corporation, 2001. —90 We Are Wired To Be Visual.

Video 28

Video Content Marketing Strategy 28

Associations Now

JUNE 3, 2014

Huge wasn’t very happy about the result: "We Got A Look Inside The Process Behind Writing Inaccurate Clickbait" — Huge (@hugeinc) May 27, 2014. If it were a magazine layout or a billboard, there’s a good chance the process would be quite lengthy and wouldn’t be taken lightly. He has a point.

Strategy 40

Strategy Marketing Social Media Process 40

Association Adviser

FEBRUARY 13, 2014

Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. It’s true it can be a tedious, timely and a manual process, but it is a necessary evil. Effective SEO begins with strategy and data. Develop a list of your top 3 to 5 competitors. Wordtracker.

Marketing 60

Marketing Strategy How To North Carolina 60

Aaron Wolowiec

DECEMBER 16, 2014

I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

SEPTEMBER 2, 2014

Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant. Communication breaks down. The Case for Execution. Is it board-driven?

Nashville 100

Nashville Analysis Review Communications 100

Higher Logic

NOVEMBER 8, 2018

Here was ASHRAE’s renewal automation campaign process: Enrolled nine different membership grades. Improved gamification by expanding the collection of ribbons to recognize members for their contributions to the Link community. Ensuring that Link is woven into the marketing calendar and strategy. Highlights. Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

Higher Logic

AUGUST 18, 2016

Connecting to everyone in a voice and format that is educational, insightful and fun requires strategies and techniques that leverage individual contributions without compromising big picture goals and objectives. To do so, first you need to be very clear on one question: what is the community for? Vibrant and multi-dimensional.

Innovation 120

Innovation Maine Education Products 120

Beth Kanter

DECEMBER 10, 2013

Note from Beth: Last week, I had the pleasure of facilitating two workshops on becoming a Networked Nonprofit: Effective Social Strategy for nonprofits in Santa Barbara hosted by the Fund for Santa Barbara. The 2014 version – new and improved has arrived! The 2014 LightBox Collaborative Editorial Calendar has arrived!

Strategy 28

Strategy Content Tools Newsletter 28

Associations Now

NOVEMBER 20, 2013

“It was our sense that to have a building on Fifth Avenue with a gallery on the street level is inconsistent with the strategy we’re proposing,” Grefé says. Over the past couple of years, Grefé says, the Insights blog “has become principal channel for communicating about the organization.”

Strategy 40

Strategy Communications Leadership Proposal 40

Associations Now

JULY 11, 2017

Canada’s Anti-Spam Law took effect in 2014, but a three-year grace period just ended. Earlier this month, new rules regulating email communications took effect in Canada, forcing American associations that have members and customers there to adjust their marketing strategy and take a close look at their email lists.

Marketing 54

Marketing Email Marketing Class System 54

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Association Adviser

MAY 20, 2014

But suppose you received a large and unexpected bump in your annual budget for communications and technology. What they did seem more interested in was “improving the quality of their existing communication vehicles” (54 percent) and “upgrading their publishing tools, technologies and processes” (48 percent).

Tools 60

Tools Indiana Technology Analysis 60

ISAE

OCTOBER 12, 2023

However, launching a website or revamping your existing website can quickly become overwhelming without the right strategies and tools. Armed with an association-specific website builder, your nonprofit can breeze through the entire web development process and create a final product that both your team and your members will be proud of.

Tips 52

Tips Social Media Resources Directory 52

Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. Companies are turning to sales prediction analytic solutions that provide an enterprise-wide data flow intelligence into the forecasting process.” It can help formulate marketing strategies.

North Carolina 60

North Carolina Tools Analysis United States 60

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. During this phase, typically six months to one year in advance of your event, start by answering the following key questions: What needs to be communicated? To whom does the content need to be communicated? When and how often will the content be communicated?

Marketing 61

Marketing Social Media Revenue Communications 61

Association Adviser

DECEMBER 15, 2017

According to the 2014 Economic Significance of Meetings to the U.S. During this phase, typically six months to one year in advance of your event, start by answering the following key questions: What needs to be communicated? To whom does the content need to be communicated? When and how often will the content be communicated?

Marketing 60

Marketing Social Media Revenue Communications 60

Associations Now

SEPTEMBER 6, 2016

Julie Thomson, the marketing and communications officer at the Institute of Chartered Foresters (ICF), says that building out case studies on your website, like she did earlier this year, can prove an effective strategy for selling the value of membership to the audiences you want to target. You Won’t Be There Forever.

Case Study 40

Case Study Illinois Process Strategy 40

Associations Now

JANUARY 23, 2017

You’re actually expected to start implementing that vision you talked about during the hiring process, and you may be doing it with a board that’s a little more resistant than they perhaps let on. If their preferred method of communication is a well-crafted memo, that’s how I communicate with them. Where to start?

Committee 40

Committee Communications Leadership Strategy 40

Associations Now

MAY 22, 2014

To make your marketing communication useful for your members, start by matching their needs. — Sandy Friedman (@CP_Sandy1) May 21, 2014. Remember that you’re not the only game in town as far as such communication goes. Also: how to be the great facilitator. Otherwise, you might miss them entirely.

Case Study 40

Case Study Communications Strategy System 40

Associations Now

JUNE 3, 2014

The value of personalization in member communication. Over at XYZ University , MemberWise’s Richard Gott discusses the rise of online personalization—in short, the move toward a more personal communication style. It’s a great strategy that makes it about them, not you. — Jeff Hurt (@JeffHurt) June 2, 2014.

Communications 40

Communications Survey Examples Process 40

Association Adviser

MAY 20, 2014

feature, you’ll see that our research shows association leaders are more likely to invest in new tools, technologies and processes than they are in hiring more people. Sarah Rosenberger , membership, communication and marketing coordinator for the Indiana Society of Association Executives (ISAE) , agreed.

Technology 60

Technology How To Video Social Media 60

Associations Now

DECEMBER 9, 2014

Some reward strategies Green suggests: incentivizing social media participation, giving discounts to those who sign up early for events, and providing giveaways to members who send in their dues before the deadline. Any process you think about in a business ought to be able to be automated and repetitive [link]. Workflow Wonders.

Social Media 40

Social Media Discount Tools Process 40

Associations Now

DECEMBER 2, 2015

While groups like Goodwill Industries have proved this strategy can be successful, tensions between the commercially focused and the mission-focused sides are bound to arise. ” Results of the Day: We processed $39.6 52% increase over 2014. .” ” Results of the Day: We processed $39.6 million.

How To 40

How To Boston Revenue Resources 40

Associations Now

APRIL 27, 2017

On Wednesday, Federal Communications Commission Chairman Ajit Pai announced his plan for rolling back net neutrality regulations put in place by his predecessor, Tom Wheeler. It will be a multi-month process involving public feedback on any regulatory changes. That stance drew mixed responses from industry groups.

Guidelines 41

Guidelines Innovation DC America 41

Associations Now

NOVEMBER 14, 2014

Also: why your association should prioritize community managers in the hiring process. ” Hire a Community Manager. Why Community Manager Should Be Your Association's Next Hire [link] #cmgr #assnchat. — maggielmcg (@maggielmcg) November 14, 2014. Swag as a business strategy? Disagree? (ht

Las Vegas 40

Las Vegas Oklahoma City New York City Chicago 40

Beth Kanter

DECEMBER 6, 2013

One of the study’s authors, Mary Trudel, wrote a guest post back in 2011 summarizing the results. They are in the process of updating the study and have some preliminary results to share. More than 25% remain “daunted by the technical aspects” of managing digital communications across various platforms. keep spending level.

Social Media 28

Social Media Survey Report Communications 28

SCD Group

SEPTEMBER 8, 2013

Spence – who I understand will be a keynote speaker at ASAE’s Great Ideas 2014 shares Six Principles of Business Success: Vivid vision. Robust communication. Starting with the core concepts from R2R, they outline five practical strategies for your organization. Align people and processes. Awesomely Simple. by John Spence.

Proposal 40

Proposal Resources Examples Communications 40

Associations Now

APRIL 28, 2015

. “ Survival Strategies for Your Tech RFP ,” Kevin Leonard and Dave Jaffe, asaecenter.org [ASAE membership required]. “ What Happens When You Don’t Properly Vet Your Vendors ,” Ernie Smith, Associations Now , October 7, 2014. Much like dating, however, the courting process has never been perfected.

Proposal 40

Proposal Project Sample Process 40

Associations Now

MAY 6, 2015

A story from Inman News in April [paywall] brought this to light: After the National Association of Realtors instituted a set of “core standards” for its local associations in 2014, several small or rural associations decided their only choices were to dissolve or merge with another nearby local Realtor association.

Handbook 40

Handbook Strategy Survey Leadership 40

Associations Now

APRIL 24, 2015

Finck’s group, which recently partnered with data analytics firm Umbel , has been on a multi-year journey trying to better understand how it can integrate these tools and processes into the Y’s work. Umbel gave a behind-the-scenes look at the effort in a blog post last week. “We The results were almost immediate. “We

Austin 40

Austin Texas Tools Examples 40

Association Adviser

APRIL 15, 2014

out of 5) among nearly two dozen member communication vehicles we examined in our annual Association Communications Benchmarking Report. No other member communication channel came close. According to Association Adviser’s annual Association Communications Benchmarking Report, only about half (53.4

Revenue 60

Revenue Georgia Price Newsletter 60

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. Additional readings of the week will depend on what is out there.

millennials 40

millennials Texas Content Marketing 40

Beth Kanter

MAY 12, 2016

based software company, created Give Local America so community foundations could host annual one-day fundraising events. The company provides the software for processing the donations, finds national sponsors to help market and promote them, and solicits matching funds to help charities attract donors and raise money.

America 28

America South Carolina Pennsylvania Austin 28

Higher Logic

DECEMBER 22, 2015

He asked our five innovative community managers some tough questions, and they provided real answers. The Kick-Ass Community Managers. Ben Martin , CAE, Online Community Results. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO).

Social Media 120

Social Media Library Resources Guidelines 120

Beth Kanter

APRIL 8, 2014

Note from Beth: I’m working with the Knight Foundation to facilitate a peer learning exchange that will help their community foundation partners learn and spread best practices in planning and implementing Giving Days. After processing about 66 donations per minute during their 2013 event, the website crashed at 12:30 p.m.—for

Tips 28

Tips Wichita Case Study Kansas 28

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Have you ever wondered how your association’s brand is perceived specifically by the international community? GSI 2013′s Key Findings.

Member Engagement 60

Member Engagement Products America Marketing 60

Associations Now

SEPTEMBER 16, 2014

The 2014 Merchant-Financial Services Cybersecurity Summit, put on by Bloomberg with the backing of the multi-association Merchant Financial Cyber Partnership, came right in the middle of a week where problems with the current system were made even more obvious, and potential for the future was clear.

Technology 40

Technology System Industry Maine 40