KiKi L'Italien's Acronym Soup
JUNE 28, 2015
We've all heard the statistics about driving engagement on social media by using pictures, but questions abound about how to use this information to really move the needle on social media outcomes. A social media plan should be comprised of so much more than a quick, primarily reactive channel for promotion.
Mizz Information
SEPTEMBER 29, 2014
Last Friday I had one of those chances, moderating a panel about association social media at an Association Trends Live breakfast. I gave a quick presentation about the top 5 trends impacting association social media in 2014. It used to be pubs or web, now is it marketing?
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Associations Now
JUNE 18, 2014
Tech tools were the talk of ASAE’s 2014 Marketing, Membership, and Communications Conference. We have information on our members that we want to better utilize. Some of those highlights in today’s Social Media Roundup: Tools to Watch. — Sandra Giarde, CAE (@sgiarde) June 17, 2014.
Association Adviser
MAY 20, 2014
There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent) and demonstrating that they can do social media (20.2 percent agree).”
Associations Now
APRIL 23, 2014
A big-city police department’s kerfuffle reminds us that, depending on the topic and the audience, social media campaigns can sometimes do more harm than good. The New York Police Department’s social media campaign was meant to draw positive attention, but it didn’t turn out that way. link] via @digiday.
Spark Consulting
JANUARY 8, 2014
Associations Now looks at what’s in and out for associations in 2014. HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?). HR trends for 2014 (to me, these read more like pipe dreams than things that are actually likely to happen, but what do I know?).
Associations Now
JUNE 25, 2015
A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.
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