Associations Now

FEBRUARY 25, 2020

I have some bittersweet news to share with you today: This will be my final Membership blog post for Associations Now. Next week, I’m transitioning into an exciting new role as the communications director for the American Forest & Paper Association. Take a stance. Thanks again for reading, and I hope you stay in touch!

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Spark Consulting

MARCH 4, 2015

All kinds of exciting goodies on the horizon, which is part of the reason the blog’s been fairly quiet of late. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, ASAE Great Ideas Conference, March 2015. California Society of Association Executives ELEVATE, April 2015. Whitepapers.

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Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. That being said, how do you go about recruiting marketing and communications professionals in your organizations? This is about what to do next.

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Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Resource: Email Marketing vs. Marketing Automation [Explained].

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Higher Logic

MARCH 6, 2020

Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). Beth, Staff Vice President, Marketing, at AAAE, is a mastermind at using Higher Logic’s marketing automation platform with her association management system, iMIS, to create precise target groups for personalized messaging.

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Membership Marketing

SEPTEMBER 25, 2015

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

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Membership Marketing

JULY 11, 2016

I am pleased to announce the release of the 2016 Membership Marketing Benchmarking Report. This edition of the report represents the eighth consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 828 distinct participating associations.

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Associations Now

MAY 18, 2015

To make sure your team works best, all parties must be committed to regular and clear communication. The reason that worked so well was because we communicated well with each other. The key to that project’s success—and our satisfaction with it—was our commitment to communicating clearly with each other. Ask questions.

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SCD Group

JUNE 15, 2015

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. While nationally-coordinated, all cause marketing is locally implemented.

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

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Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Fisk, director of public and science communications, Soil Science Society of America. Have no fear. When the U.N.

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Higher Logic

AUGUST 29, 2019

For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey. Examples include empowering them to lead a discussion or group, contribute blog content, and participate in discussions to help other customers solve problems.

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Association Adviser

NOVEMBER 14, 2016

When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack.

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Slice-Works

SEPTEMBER 4, 2014

Speaking of black, how’s that content marketing of yours going? And even though content marketing was the hot topic of 2013, with marketers scrambling to create blog posts, e-books, white papers and infographics on the topic, 2014 is revealing a new trend. Sometimes trends carry over from one year to the next.

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Beekeeper Group

AUGUST 10, 2016

Kelton Rhoads, a psychologist and influence consultant (among other things) spoke at the December Innovate to Motivate 2015 conference and argued (quite compellingly) that after being “cloyed with slick marketing appeals and fake public figures,” audiences are, now more than ever, “starved for authenticity.”

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Leading Learning

MAY 24, 2022

The spread of both video and social—often in tight combination—has gone hand in hand with the widespread use of smart phones and the ever-increasing speed of mobile communication networks. See e-learning stats for the course creator market here.). Google introduced Google Cardboard—basically a no-cost virtual reality headset—in 2015.

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Leading Learning

AUGUST 16, 2021

I’ll emphasize though, that we never advocate setting prices based purely on what the market trends are. They tell you something about what market expectations may be, but your overall product strategy should focus on how you differentiate your product – and, by extension, your price – from the market. customers, employees, etc.)

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Higher Logic

AUGUST 10, 2016

We’ve all been part of the ‘content is king/queen/ruler of the marketing world’ conversation and, if you’re like me, you’re on board…and have been for a long time. Online communities are also on board because they’re serious content aggregators and incubators. Source: HubSpot blog ). This got me thinking. What can we learn?

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Associations Now

MARCH 28, 2019

And with the backing of Google, whose Gmail is by far the most popular platform, it’s likely to draw some attention from marketers and developers alike. As I wrote on the topic back in 2015 : “Email design has long been one of the internet’s dark arts. And as a result, email design tends to be fairly conservative out of necessity.”.

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Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. an AMS/CRM, marketing automation software, a CMS or other systems).

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Reid All About it

JUNE 17, 2016

If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. 1 CAE credit.

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Higher Logic

SEPTEMBER 15, 2016

Top 10 community blogs received almost 8,000 views to date. Community and website: a cohesive member experience. After the CXPA Community launched in 2014, CXPA continued to use another vendor for its corporate website. One of the most successful components of CXPA’s community has been its Mentor Match program.

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Associations Now

JANUARY 9, 2015

Plus: What’s next for nonprofit communications in 2015? — Jim Harris (@JimHarris) January 6, 2015. Communication is key. This can ultimately be seen with the latest infographic from Kivi’s Nonprofit Communications Blog , highlighting the results of the 2015 Nonprofit Communications Trends Report.

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Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective?

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Associations Now

SEPTEMBER 9, 2015

From big businesses to small nonprofits, there’s a huge question floating around: How can video be integrated into existing marketing efforts? In a guest post on the Duct Tape Marketing blog , community and content manager Kala Linck explores six proven ways to generate results from your video efforts.

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Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. “Forty-two percent plan to send it monthly in 2015, and 19 percent plan to send it more often than that.”

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Associations Now

AUGUST 5, 2015

Communication is getting more concise; find out how to use this to your advantage at your next event. Thanks to the constant connectivity of mobile devices , there is a growing trend using brief interactions to communicate, which marketers have started to call “micro moments.”. — Hootsuite (@hootsuite) August 5, 2015.

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Associations Now

JUNE 3, 2015

” In a guest post on Kivi’s Nonprofit Communications Blog , Panepento makes the case for finding the narrative within the data you’ve collected and then pitching that to the media, instead of just overwhelming them with statistics. — John W Lewis (@JohnWLewis) June 3, 2015.

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Associations Now

APRIL 16, 2015

Plus: Are you a small organization with little time to blog? Responda) April 16, 2015. — Cameal Soverall (@csoverall) April 16, 2015. 250 people at #iaccamericas15 in Florida today support #NAMID #NAMID15 today! — IACC (@IACCconfcentres) April 16, 2015. Blog Starting Points. Blog Starting Points.

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Associations Now

DECEMBER 21, 2015

Event management pro Kelli White brings her experience to the table in explaining the “ 7 Fundamental Rules of Event Photography ” on Event Manager Blog. ” Communicating the theme of your event so that photographers have it at the top of their minds can also prime them for success. . ” Metric of the Day.

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Associations Now

JANUARY 7, 2016

An Expedia report looks back at air travel in 2015 and predicts good things for 2016. The new year could be an exciting one for frequent air travelers, with prices in many regions declining and positive trends from 2015 continuing in 2016. What does a nonprofit communications director look like in 2016?

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Associations Now

JUNE 1, 2015

Plus: where to look for social updates from the 2015 ASAE Membership, Marketing & Communications Conference. — ASAE MM&C Conference (@MMCconf) June 1, 2015. Worth goes through a crash course on his blog. A new study suggests smartphones could provide a way to gauge crowd size more accurately.

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Higher Logic

NOVEMBER 19, 2015

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

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Forj

DECEMBER 29, 2017

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective. You’ll notice that right away below the fold.

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Associations Now

AUGUST 18, 2015

Why one association communications pro says you should use email marketing to drive readers to your blog. What if blogs should be the hub of activity, rather than the emails? “Subscribers get content as often as they want it, on their terms, not yours,” Martin writes on his blog. When Less is More.

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Associations Now

JULY 11, 2017

The Federal Communications Commission (FCC) under the Trump administration is attempting to roll back rules implemented in 2015, which prohibit internet service providers such as Spectrum or AT&T from blocking access to sites, slowing down the speed of certain sites, or even charging you more for increased speed or access to sites, reports NPR.

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Associations Now

JANUARY 8, 2016

Also: How often should you market via different channels? The average base salary for association art directors in 2015 was $77,600, nearly $7,000 more than an art director at a consumer publication was likely to make and nearly $16,000 more than an art director at a B2B. A Matter of Frequency. Other Links of Note.

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