Association Adviser

OCTOBER 13, 2016

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. This struggle may be related to lack of measuring and recording reader engagement. Survey highlights.

Communications 60

Communications Revenue Social Media Survey 60

Higher Logic

SEPTEMBER 25, 2018

After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.

Case Study 120

Case Study Massachusetts Newsletter Software 120

Elevating Engagement

SEPTEMBER 6, 2023

Elevating Engagement Elevating Engagement is singularly focused on one enormously important topic for association leaders: member engagement. The tips and insights shared in the newsletter are drawn from the company’s direct experience working with its more than 100 association partners.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign. Big things for your organization’s member strategy. It all makes the wheel turn.

Software 159

Software Illinois Revenue Member Experience 159

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Socious

JANUARY 4, 2017

With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. That’s why we’ve put together our 12 top articles from 2016.

millennials 100

millennials Member Engagement Video Software 100

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term?

Strategy 114

Strategy eBook Cost Revenue 114

Potomac Core

MAY 24, 2017

Associations who seek to grow or expand revenues need to be more than just another association. Having this connectivity is the critical ingredient to making your association durable and more able to grow revenue. If your association wants to grow revenues then it must shift its focus to an industry or profession perspective.

Case Study 119

Case Study Virginia Revenue Survey 119

Reid All About it

FEBRUARY 19, 2016

Engaging Your Members. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. Host: Marketing General, Inc. 5 Tips to Drive Mobile Event Sponsorships in 2016. Leading Member Engagement from the Outside-In.

Wisconsin 150

Wisconsin Social Media Member Engagement System 150

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. In other words, it’s all about Strategic Member Engagement.

DC 100

DC eBook Member Engagement Innovation 100

Optimist Consulting

MARCH 30, 2017

2017 remains all about member engagement, operational efficiency and revenue growth. In particular, organisations feel that increasing member engagement, their number one priority, remains key to improving levels of member satisfaction, increasing advocacy and retaining members.

Report 100

Report Social Media Member Engagement System 100

Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Ultimate Member Engagement: The Power of Data-Driven Decision Making.

DC 170

DC Washington Social Media Revenue 170

Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Shake It Off: Member Engagement Taylor Swift Style.

Price 150

Price Social Media Email Marketing Innovation 150

YourMembership

DECEMBER 23, 2015

Technologies like mobile apps, wearables, and the Internet of Things are sure to shift the way associations cater to their members and the millennial generation. The next shift in the association market will be mobile networking and connecting cloud data.

millennials 150

millennials Video Social Media Technology 150

Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list.

Newsletter 60

Newsletter Directory Learning Management System Social Media 60

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. The Challenge.

Case Study 73

Case Study Texas Guidelines Revenue 73

WBT Systems

NOVEMBER 15, 2016

David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. We know that a good education program can be a valued benefit to offer members, helping to increase member engagement. The post Association Learning: Does your Story Inspire Members? Request a Demo Today.

Learning Management System 150

Learning Management System LMS Certificate System 150

Associations Now

AUGUST 1, 2017

The 2016 Chapter Benchmarking Study [PDF] by Mariner Management & Marketing found that only 5 percent of organizations actually measure their chapter ROI, which means some may be contributing too little or too much to their chapters. Few organizations measure their association chapter ROI. Here’s why they probably should.

Revenue 60

Revenue Cost Recruiting Recruitment 60

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

Associations Now

MAY 18, 2016

Association executives remain optimistic overall about their economic fortunes, according to a new survey, but economic storm clouds are also prompting many organizations to reorganize staffs, consider budget cuts, and examine how to diversify revenue streams. generating nondues revenue (26 percent).

Survey 56

Survey Revenue Report Member Engagement 56

Reid All About it

MARCH 19, 2021

Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. More info/register (fee for MPI non-members).

LMS 370

LMS Nashville Strategy Video 370

Socious

NOVEMBER 17, 2016

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. To help associations capitalize on these recruiting methods, top membership management software now includes marketing and email tools.

Membership Management 100

Membership Management Software Directory Library 100

Reid All About it

SEPTEMBER 9, 2016

– App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. Host: ASAE Marketing Section. David Evener, CAE (moderator), Marketing Director, National Ground Water Association . – How to Track Member Engagement (In Only 10 Minutes a Day). More info/register. Host: iCohere. 1 CAE credit.

Social Media 150

Social Media New Jersey Tips Recruiting 150

Associations Now

MAY 21, 2016

As Associations Now reported last week , 13 percent of respondents said they experienced a worse year financially than they expected, and 13 percent said they were “very pessimistic” about their association in 2016. Time to panic? Association boards “don’t want to have events unravel on their watch.”.

How To 66

How To Revenue Report Education 66

ISAE

SEPTEMBER 14, 2023

Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!

Revenue 52

Revenue Learning Management System Course eBook 52

Associations Now

APRIL 4, 2016

You track revenue and memberships, but that’s not enough to know if your association is hitting home. From time immemorial, the common answer has largely been twofold: revenue and membership. If you’ve got your market locked down, why look beyond it? One expert shares ideas for what else to measure.

Revenue 40

Revenue Proposal Certificate Report 40

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). and how to get the right statistics to prevent national and chapter level members from leaving. How Your Organization Can Use AI to Increase Member Engagement Right Now. Which strategies are marketers using?

Cleveland 31

Cleveland DC Washington Press Release 31

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Why is Video Marketing So Effective for Associations?

Video 52

Video Marketing Recruiting Recruitment 52

Socious

NOVEMBER 3, 2016

HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. Customer marketers may have an even tougher time answering that question than most. We’ve built our company around helping you improve customer and member engagement. Gary Vaynerchuk. Let us help.

Sample 100

Sample Marketing Conference New York 100

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc.

San Jose 189

San Jose millennials Revenue Content 189

Reid All About it

DECEMBER 2, 2016

Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Host: Marketing General, Inc. Presenter: Tony Rossell, senior vice president, Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Orbit Media released the results of its 2016 survey of 1000+ bloggers.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Orbit Media released the results of its 2016 survey of 1000+ bloggers.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

NOVEMBER 11, 2016

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. The Global Engagement Index (GEI) measures the performance, relationship strength and outcome of engagement tactics as seen through the eyes of associations’ customers and members. More info/register.

Handbook 239

Handbook Washington eBook DC 239

Socious

DECEMBER 22, 2016

From paper checks to marketing automation and targeted email drip campaigns , every year brings something new for membership management. So what does 2017 have in store for those us working in membership and member marketing? Prediction #1) Members and Marketers Will Put Greater Emphasis on the Member Experience.

Membership Management 100

Membership Management Video Software Member Experience 100