Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

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Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Objection 1: Price. 5 Common Organizational Priorities for Associations. Staying Relevant.

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Associations Now

DECEMBER 20, 2016

As we end 2016, associations and their employees are surrounded by cloud services that involve someone else pulling the strings. To start out 2016, I posed a point that has played itself out in numerous ways over the last 12 months: the idea that the middleman is in a position of power. But why should they be the center of attention?

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Association Freak

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Comparison shopping extends beyond price and reviews. Market your mission, then act on it.

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Reid All About it

JUNE 3, 2016

. – MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. Host: Marketing General Incorporated. Presenters: Erik Schonher, Vice President, Marketing General Incorporated.

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Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Back to business: If you haven’t yet participated in the Tagoras 2016 Social Learning survey , please do. Presenters: Shashi Bellankonda, chief marketing officer, Surefire. More info/register.

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Associations Now

JUNE 5, 2019

When exploring a market to enter, nine questions are asked to determine if that industry is ripe for disruption. Is there a transparent pricing model? I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market.

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Forj

DECEMBER 29, 2017

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective. You’ll notice that right away below the fold.

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Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Orbit Media released the results of its 2016 survey of 1000+ bloggers.

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Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Orbit Media released the results of its 2016 survey of 1000+ bloggers.

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Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

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Reid All About it

MAY 17, 2019

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. Mike Guerrieri of DelCor Technology Solutions shares a rescue plan for improving your association’s IT maturity —coconut shell cocktails not included. How to Validate Your Market for Educational Products.

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Reid All About it

JUNE 23, 2017

The Costco Effect Part 2: Professional Development Pricing and Packaging Strategies. For one, you can learn how to strategically price and package education offerings to build membership and increase retention. Presenter: Anna Toon, learning product marketing manager, Abila. Host: American Marketing Association.

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Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

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WBT Systems

NOVEMBER 15, 2016

“Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. What if your mbrs had the same brand loyalty that Harley riders have?

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Associations Now

JANUARY 6, 2016

The Consumer Electronics Show (CES), put on each year by the Consumer Technology Association, is full of big announcements (as always), but the biggest might just be a new twist on a technology you use every single day. Rather than relying on the 2.4 The Facebook-owned virtual reality platform is currently taking preorders.

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Reid All About it

SEPTEMBER 27, 2016

Right now, today, in 2016 is the best time to start up. Kevin Kelly, from his book, The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future ). Not many, not at the prices charged by universities today. How long will it be before it enters your market? Right now, this minute. Fill the gap.

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Associations Now

MARCH 15, 2016

” But while there’s a lot of potential for the market to grow, differences remain among age groups. It will take four millennials to replace the spending power of one baby boomer in the automotive-retailing marketplace,” Szakaly said in the release , which nonetheless projected a period of growth in 2016.

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Associations Now

OCTOBER 6, 2015

Similar to “ Shadow IT ,” employees are taking advantage of technology for more control over their work and life. As TRIPBAM CEO Steve Reynolds told Skift , “A hotel general manager is thinking, ‘if I could fill every room at my hotel for whatever price, why would I sell it any lower?’ trillion business-travel market.

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Associations Now

AUGUST 3, 2016

The approach comes with a markup of 10 to 20 percent, which isn’t cheap, but the company helps customers lock in a ticket price early with a deposit and then pay back the cost of that ticket in a way that allows them to keep the cost manageable. — Graham Bunting (@grahambunting) August 3, 2016. – https://t.co/dWHJDQDQWS.

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Associations Now

AUGUST 31, 2015

An improving job market and cheaper gas prices are nothing to complain about. Increased traffic congestion resulting from growing urban populations and lower fuel prices are outpacing the nation’s ability to build infrastructure.”. — ASCE Headquarters (@ASCETweets) August 27, 2015.

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Associations Now

MARCH 29, 2016

— SocialFish (@socialfish) March 28, 2016. Make sure you time the purchase well so you balance price with cutting-edge technology. This e-book from HeadReach could be just the thing to improve your marketing in a tangible way. Strategy of the Day. How to Choose a Format When Writing Your Next Blog Post https://t.co/OxyO4Xri7b

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Associations Now

DECEMBER 4, 2015

With less than a month to go until 2016 (Wow, what happened to 2015?!), While big data analysis and adoption is in the early stages, in three years it will be more broadly based and actively driving marketing investment decisions,” according to the report. a significant stock market correction. What others would you add?

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SCD Group

JULY 22, 2012

You may want to share these articles with your membership and marketing teams. Changing technology – there have been more changes in the past 5 years then in the previous 50 years. Seven Levers to Increase Membership Recruitment Posted in the Membership Marketing Blog. Consider pricing. Consider pricing.

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Associations Now

AUGUST 16, 2016

— Ernie Smith (@ErnieSmithAN) August 14, 2016. As the company grew, it handled risk aptly—it was willing to expand to the Japanese market almost on a whim, then doubled down when Japanese consumers proved big fans of vinyl records.

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Association Adviser

JANUARY 2, 2019

“We had to restructure our team to support our new content goals,” said Gwen Fortune-Blakely, director, enterprise-wide marketing at ASHA. “We

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Chapter Chat

APRIL 11, 2017

And that’s just a tiny sample of the booming subscription market. The auto-renewal trend is growing in the association community, according to Marketing General Incorporated’s (MGI) 2016 Membership Marketing Benchmarking Report. It has a nice ring to it, doesn’t it? Auto-renewal in the association world.

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AvidXchange: Association Management

MARCH 9, 2023

In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. LISTEN NOW: Complete transcript: Middle Market Report: 3 Major Challenges Facing Community Association Management Companies in 2023 Host: Travis Durkee, Sr.

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Beth Kanter

AUGUST 10, 2016

The findings of the report will be discussed during a virtual roundtable, Beyond the Dollars: Giving Days & Digital Data , in partnership with Markets For Good, at 1 p.m. Have your technology crisis communication messaging ready. Do your technology due diligence.

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