Association Adviser
DECEMBER 11, 2018
Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Every association is different, of course, and one way of communicating might work well for one association but not another. Let us know in the comments below!
Higher Logic
NOVEMBER 13, 2018
Jackie’s key takeaway: “Live your values as an organization. Jackie’s key takeaway: "I hope you'll be bold in what you do with your organizations, be brave in connecting with your customers, and create experiences that they'll want to talk about.". This approach makes us better, more effective communicators. Show your values.
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Higher Logic
NOVEMBER 8, 2018
This year, we’re extra excited to include awards for success in online community and marketing automation. Congrats to our 2018 winners! Most Successful Online Community: American Association for Clinical Chemistry, AACC Artery. Most Successful Community Launch: American Occupational Therapy Association , AOTA CommunOT.
Forj
DECEMBER 29, 2017
Here it is: Our 2018 eLearning predictions set in terms of Gartner’s hype cycle. As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. For all these reasons, organizations are facing some disillusionment.
Higher Logic
JUNE 21, 2018
Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). 55% of trade associations reported marketing automation as being “very important,” compared to 41% of individual member organizations (IMOs).
Higher Logic
JANUARY 31, 2019
When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Effective communication is all about managing expectations. Use member data to strengthen communication. We need to unite generations to focus on moving forward together.” –Kim
Higher Logic
APRIL 12, 2018
In the wake of GDPR and the great Facebook controversy of 2018 ( when 87 million users' data was collected without consent ), this is a great time to think about where you store your data, how you can maintain full control over it, and what improvements can be made to make your members feel safer. It's YOURS!
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