Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

Content 78

Content Conference Video Marketing 78

Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

Conference 85

Conference millennials Social Media Newsletter 85

Delcor

OCTOBER 22, 2018

ASAE’s Associations @ Work business conference attracts association professionals seeking in-depth knowledge about association management, human resources, finance, and fundraising. Critical to the success of these operational areas are two topics prominent in the A@W educational opportunities: cybersecurity and data management.

Resources 67

Resources Analysis Cost Content 67

Aptify

APRIL 4, 2018

Time for you to get a focused look at how Community Brands is leveling the playing field between for-profits and purpose-driven organizations, and investing in underserved markets and technologies. The post Xperience 2018: What to expect. See you in Orlando! This post first appeared on #Onward the YourMembership blog.

Innovation 56

Innovation Florida Technology millennials 56

Higher Logic

APRIL 25, 2019

Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. About that last minute location change… no one loves to break a sweat running to the wrong conference room. Mobile Event Apps: No Laptop? No Problem. Need examples?

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Associations Now

AUGUST 3, 2018

How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Looking for content marketing inspiration? RWA has helped to create a booming billion-dollar business—one whose books represent 34 percent of all fiction sales—all due to the organization’s smart marketing.

Tips 101

Tips Marketing California America 101

SBI

JANUARY 2, 2019

To celebrate the beginning of a new year, we’re reflecting on what we accomplished in 2018. What a year 2018 was for SBI! Last year, SBI planned and executed more than 130 local, state, national, and iternational association conferences; regional events; and chapter meetings throughout the US. Excellent Events.

Seattle 45

Seattle Indianapolis Indiana Illinois 45

Higher Logic

OCTOBER 9, 2018

At any industry or customer conference, we all hope to tackle a few simple goals: chat with smart people, learn some new tricks, and get inspired by new ideas. For Super Forum 2018, we’re riffing on our familiar motto All Together to bring you all three: Communicate I Collaborate I Elevate. Networking Galore.

Communications 48

Communications Conference Content Products 48

Reid All About it

NOVEMBER 30, 2018

The weekly list of free educational events and resources for the association community… If you’re going to the ASAE Technology Conference next week and see my name badge walking toward you, snap me out of my daze, I mean, big thoughts, and say hello. Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference.

Innovation 191

Innovation Technology DC Tips 191

Associations Now

SEPTEMBER 17, 2018

Speakers can make or break a conference. — Phelps Hope (@_PhelpsHope) September 16, 2018. Video is one of the most powerful marketing tools. Running out of conference ideas? The post Daily Buzz: Find the Right Conference Speaker appeared first on Associations Now. Also: Make meetings purposeful.

Conference 79

Conference Social Media Process Video 79

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018.

Marketing 116

Marketing Social Media Houston Resources 116

Associations Now

OCTOBER 10, 2019

Conference security remains a priority for planners and attendees, and new technologies are being introduced to meet their needs. That’s why associations and conference venues are devoting more attention to their safety and security strategy. The post Three Ways to Boost Conference Security appeared first on Associations Now.

Conference 74

Conference Metro Press Release Technology 74

Membersuite

APRIL 25, 2018

Three reasons to stop by MemberSuite's booth (#400) at the 2018 ASAE Membership, Marketing & Communications Conference. Come see us!

Conference 60

Conference Communications Marketing 60

YourMembership

SEPTEMBER 20, 2018

This past spring, I had the pleasure of speaking at Community Brands Xperience 2018 conference on the topic of Identifying Your Most Loyal Members. The session exposed findings from the Community Brands’ 2017 Member Loyalty Study.

Survey 165

Survey Conference Organization Member Engagement 165

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. 2018 Industry Forecast: Strategies & Tips for the Year Ahead. Get a preview of the trends and predictions that will shape the hospitality industry in 2018 from the tenth edition of af&co.’s Host: American Marketing Association.

North Carolina 158

North Carolina Chicago Washington DC 158

HighRoad Solution

SEPTEMBER 6, 2018

Washington Convention Center to connect with area digital marketers and those traveling from all over the country. After sightseeing the DC monuments on Sunday (pictured above are Abby, Jeremiah and Sami), we started the DC Digital Summit Conference on Monday with opening keynote speaker Dan Pink, best selling author of When.

DC 68

DC Team Washington Conference 68

Higher Logic

NOVEMBER 8, 2019

Whether you’re attending Super Forum 2019 or putting our annual community conference on your wish list for next year, there’s plenty to look forward to. What’s a conference without its free swag? Each hygiene kit will be donated to charity after the conference, and you’ll get to walk away feeling the benefits of volunteering.

Conference 184

Conference Products Tips DC 184

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. A Thriving Environment: The State of Meetings in 2018. Keep learning! The deadline is February 2—although they may extend it. Tue 1/30 at 12 p.m.

DC 225

DC Washington millennials Chicago 225

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. Here are two examples of different but effective subject line copy: Version A (long): The 2018 ABC Annual Conference in April is bigger than ever!

Email Marketing 209

Email Marketing Content Marketing Examples 209

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Higher Logic

JUNE 7, 2018

Super Forum 2018 will be the same event we all love, maintaining its core as the premier private collaboration event in the industry. This year’s biggest Super Forum news is that the conference will now encompass marketing automation and online community. Combining Marketing Automation and Online Community.

Course 33

Course Washington Marketing Conference 33

Reid All About it

DECEMBER 22, 2017

WBT Systems pulled some lessons from the opening keynote at the ASAE Technology Conference. CST* – 2018 Convening Leaders LIVE. CST – 2018 Convening Leaders LIVE. CST – 2018 Convening Leaders LIVE. – Structured Content- A Marketer’s Secret Weapon. Mon 1/8 at 7:00 a.m. to 5:45 p.m.

Nashville 154

Nashville Chicago DC Maine 154

Velvet Chainsaw

MAY 21, 2018

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. The post The Market Shifts That Led to Commission Cuts appeared first on Velvet Chainsaw.

Marketing 61

Marketing Cost Revenue America 61

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

JANUARY 12, 2018

What throws me off is attending conferences. WBT Systems selected six of his 2018 trends and discussed how they apply to the world of online learning. . Telemarketing Still Has a Place in Today’s Association Marketing Mix. Learn why telemarketing is still important in the membership marketing world. 1 CAE credit.

DC 154

DC Washington eBook Marketing 154

Reid All About it

NOVEMBER 17, 2017

Ok, so you’re on board with content marketing, but then you run into the silo problem. Marcia Riefer Johnston at Content Marketing Institute writes about tearing down silos to create a culture of content. If you’ve ever attended a chapter leadership conference, you’ve seen transformation in action. I can’t imagine it.

Revenue 179

Revenue Conference Education Content 179

Associations Now

JANUARY 31, 2019

Preparing speakers for your association’s conference is a necessary step, but it can be one that’s overlooked. Ahead of your conference, it’s a great idea to get all your speakers together online or over the phone and provide them with some event details. How do you prepare your speakers for your conferences and events?

Social Media 105

Social Media Conference Industry Education 105

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 275

DC Washington Learning Management System LMS 275

Membersuite

FEBRUARY 2, 2021

It’s no surprise a study revealed that psychological distress has tripled in 2020 compared with 2018. The hope of hosting an in-person conference in the fall of 2021 is based on many assumptions: Enough people will be vaccinated. We’ve seen associations make conference decisions based on fear of change. “It

Revenue 119

Revenue Conference Marketing Education 119

Associations Now

NOVEMBER 1, 2018

Associations often theme their conferences to provide direction to those submitting session proposals. For instance, the American Public Health Association’s 2018 Annual Meeting , taking place next week in San Diego, features the theme “Health Equity Now.” Another factor to consider is whether your conference is new to the market.

San Diego 93

San Diego Proposal Committee Conference 93

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 293

DC Washington Member Engagement Content 293

Associations Now

JUNE 5, 2023

In 2018, the Association of School Business Officials (ASBO) International faced declining membership numbers. For example, ASBO knew through research and data that some school districts had multiple individual members who attended conferences and participated in its online community.

Oregon 52

Oregon Nashville Price Revenue 52

Association Success

JANUARY 4, 2018

We are delighted to be able to give away one individual registration to Learning • Technology • Design 2018 , a virtual conference hosted by Tagoras throughout the month of February. The winner of this free registration – the usual price of which is 395.00 What is the event?

Price 66

Price Conference Technology Review 66

Higher Logic

SEPTEMBER 5, 2018

During our latest Champion Program Summer Challenge, we asked our clients to share their best tips for attending Super Forum 2018 in Higher Logic’s own community, the Higher Logic Users Group (HUG). This year, we not only have tactical and strategic online community sessions, but we’ll also offer a whole host of marketing automation sessions.

Tips 120

Tips California Marketing Content 120

Associations Now

SEPTEMBER 11, 2018

Also: The chatter behind the chatter at Content Marketing World. Content Marketing Chatter. 3 Big Content Marketing Themes, Based on Backstage Chatter at Content Marketing World: [link] by @JoeLazauskas pic.twitter.com/zHdSiOPQgM. — Contently (@contently) September 10, 2018. Other Links of Note.

Social Media 71

Social Media Content Cost Marketing 71

Associations Now

OCTOBER 24, 2018

For example, let’s say your strategy prioritizes training in a particular skill in response to market demands. However, you only have one webinar and two conference sessions scheduled on that topic. — Community by Association (@CommunitybyAssn) October 23, 2018. Gain some clarity by asking these 5 questions.

Strategy 145

Strategy Social Media Innovation System 145

Association Success

MAY 28, 2019

Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did. In addition, new SMPS logo swag was made available to conference attendees, with additional branded items that were soon available for purchase.

Survey 113

Survey Social Media Marketing Member Research 113