WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. The state of millennial membership. Soft skills.

millennials 150

millennials Resources North Carolina Certificate 150

Potomac Core

OCTOBER 30, 2018

Since Members hire Industry advocacy and promotion, the most successful organizations know how important it is to stay aligned with the Industries they serve. Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. Robert Newsome. Nicole Vasilaros.

Industry 164

Industry Analysis Committee Team 164

Association Adviser

AUGUST 28, 2018

More importantly, is your association using the data you already have about your member and website visitors to provide a better online experience while earning more non-dues revenue? In 2018, almost 90 percent of B2B marketers are purchasing a portion of their online advertising programmatically. About The Author.

Revenue 63

Revenue Certificate Member Engagement Marketing 63

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

Recruiting 188

Recruiting Recruitment System Industry 188

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Here’s the short list: 1) Lack of engagement with organization, 2) Lack of value and 3) Forgot to renew. Member engagement makes all of it happen.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Association Success

NOVEMBER 4, 2020

We have different standards in 5 different systems including our AMS, LMS, Event Management and Marketing Automation systems.”. Step 3 — Predictive: “Every quarter we continue to do this; it costs $100,000 in working capital in the form of wasted staff time and decreased member engagment.”.

Tips 78

Tips LMS Examples Revenue 78

Mariner Management

DECEMBER 30, 2019

Leverage Chapters to Grow and Engage Members. Believe it or not – chapters can play a key role in membership and revenue growth for your association. This webinar captures the sage advice of 3 CRPs in our 2018 CEXy Talks. Topics range from volunteerism to member engagement to leadership skills.

Video 71

Video Conference Revenue Member Engagement 71

Reid All About it

NOVEMBER 10, 2017

Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. Tue 11/14 at 8:30 a.m.

DC 150

DC Washington Tools Education 150

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. investment in Private Equity skyrocketed to $57 billion in the first quarter of 2018 alone. Private Equity Investment is Exploding. Private Equity Owners Also Insist Upon Clarity and Deliverables.

DC 132

DC Arlington United States Virginia 132

SOS Association

OCTOBER 15, 2018

According to Bizzabo, (36%) of event marketers claim their biggest challenge comes from increasing event registration. According to EventMB 2018 report, attendees’ priorities are networking (82%), learning (71%) and entertainment (38%) and self-improvement is important to (37%) and time out of the office is appealing to (16%).

Price 49

Price Discount Revenue Team 49

SOS Association

OCTOBER 15, 2018

According to Bizzabo, (36%) of event marketers claim their biggest challenge comes from increasing event registration. According to EventMB 2018 report, attendees’ priorities are networking (82%), learning (71%) and entertainment (38%) and self-improvement is important to (37%) and time out of the office is appealing to (16%).

Price 40

Price Discount Revenue Team 40

YourMembership

JUNE 12, 2014

By 2018, one in four workers will be over age 55. I’ll be the first to admit that I understand the rationale behind “member only” areas for associations. After all, there has to be tangible value created by being a member of an organization to get someone to lay down their money to join.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

Associations Now

JANUARY 6, 2019

A sizable number of corporate CFOs believe one is coming in 2019 , the markets swooned in unsettling ways in recent weeks, and some who read the market see a slowdown of some sort in the offing. But according to ASAE research during the last recession, member engagement in virtual-only meetings never cracked 10 percent.

Revenue 65

Revenue Social Media Tools Course 65

Reid All About it

MARCH 30, 2018

Search engine ranking signals that matter in 2018. Tue 4/3 at 2 p.m.* – Learn the Secrets of Better Member Engagement. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited.

Project 150

Project Resources Software eBook 150

Protech

MARCH 16, 2020

You might be asking yourself, “ Wait, I thou ght CRM is the platform I use to look up account s and contact records of my members?” And, you’d be right. . Optimize member engagement and customer service . Provide revenue projections for executives . Score your leads (prospective members) .

Software 75

Software Strategy System Learning Management System 75

Reid All About it

NOVEMBER 9, 2018

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results.

Chicago 174

Chicago DC Washington Software 174

Reid All About it

APRIL 20, 2018

Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. 1 CAE credit. More info/register.

Social Media 37

Social Media Chicago Tools Washington 37

Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices. 30 Revenue-Generating Ideas in 40 minutes. Uncover new ideas for generating revenue from your events. Host: Marketing General, Inc.

DC 37

DC Washington Member Engagement System 37

Reid All About it

MAY 11, 2018

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Host: American Marketing Association. More info/register.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

APRIL 15, 2022

FASAE, CAE, the 2018 Key Award recipient. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri. Generating Year-Round Revenue with Meeting Data. Now, in addition to what you sell at your meeting, you can sell year-round engagement and connections.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). and how to get the right statistics to prevent national and chapter level members from leaving. How Your Organization Can Use AI to Increase Member Engagement Right Now. Which strategies are marketers using?

Cleveland 31

Cleveland DC Washington Press Release 31

Reid All About it

APRIL 13, 2018

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that? Does your email marketing program deliver the way you want it to? Host: Marketing General Inc.

DC 30

DC Washington Revenue Chicago 30

Higher Logic

AUGUST 21, 2018

Transform Your Customer Marketing with Online Community. Decreasing churn by just a few percentage points pays off in terms of lifetime revenue, and that’s an ROI argument your sales executive will understand. Resource: Aberdeen Report 2018: Online Communities: How to Improve the Customer Experience and Boost Financial Success.

Resources 27

Resources Cost Products Tools 27

Reid All About it

SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. The stats are staggering: We have seen more than 900 complaints filed in district courts around the country since the start of 2018 – and more than 750 in New York alone. Articulate ). CLE credit.

North Carolina 34

North Carolina DC Washington New York 34