Association Success

OCTOBER 2, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io How do we come up with this list?

Newsletter 148

Newsletter Strategy Content Technology 148

Association Analytics

FEBRUARY 20, 2024

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169

Strategy Social Media Discount Newsletter 169

Association Adviser

MARCH 26, 2018

Providing relevant and engaging content for members should always be at the top of an association’s communication strategy. In our 2017 Association Benchmarking Survey, “communicating member benefits effectively” was reported as the No. 56 percent of associations say they don’t segment or target their communications well enough.

Communications 64

Communications Newsletter Directory Tips 64

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Notices or articles don’t have to be long. Let members get to know other members through your communications.

Communications 81

Communications Video Survey millennials 81

Association Adviser

JANUARY 25, 2019

What if they choose to open your email or read that article; is it going to engage them and encourage interaction? These are just some of the questions that plague association leaders and communications experts when figuring out how to best interact with members – and encourage members to respond in kind. is a communication challenge.

Communications 61

Communications Social Media Newsletter Survey 61

Reid All About it

JULY 1, 2016

The Editors’ Blogs are always worth reading as are the daily Buzz articles. They’ve got an online community in addition to the articles on the website—you might recognize a few of the regular contributors. Newsletters.

Newsletter 150

Newsletter Education Communications Technology 150

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. You can thank a couple of recent events for the uptick in the importance of email marketing.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Protech

MAY 28, 2020

By Heather Hughes, Marketing Communications Specialist. And b ased on the number of articles you’ve probably read over the last few months focused on virtu al e ve nt s and software (c he ck h er e , h e re , here an d here. What Should be Included in Your Communications Plan? . So, let’s break it down further. .

Communications 72

Communications Social Media Baltimore Press Release 72

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in).

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Association Adviser

DECEMBER 11, 2018

Every year, we ask association professionals who take our Association Communications Benchmarking Survey how much they value individual member communication channels. Every association is different, of course, and one way of communicating might work well for one association but not another.

Communications 62

Communications Social Media Newsletter Survey 62

Association Success

OCTOBER 23, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io How do we come up with this list?

Newsletter 78

Newsletter Revenue Recruiting Recruitment 78

Membership Marketing

JANUARY 10, 2018

But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. So the best plans are to notify members of the new model and how it will impact them with multiple communication channels.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

JULY 30, 2021

Combine a selection of articles, posts, videos, podcast episodes, session recordings and/or other content you already have into curated content bundles. Why niche communities are the future of social media marketing—associations should have an advantage here. Member Engagement: 15 Ways to Take Your Newsletter to the Next Level.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

.orgSource

SEPTEMBER 25, 2023

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. Leverage ChatGPT to generate reports, articles, and newsletters. Use ChatGPT to design and conduct surveys and market research. A chatbot, like all marketing collateral, is an extension of your brand.

Las Vegas 88

Las Vegas FAQ Process New York 88

Association Adviser

NOVEMBER 29, 2018

According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules. Furthermore, 4 in 5 associations explain that at least half of their communications go unread. Putting Briefings to Use.

Newsletter 68

Newsletter Social Media Communications New York 68

Association Adviser

SEPTEMBER 28, 2018

According to the recently published Association Communications Benchmarking Study , an overwhelming percentage (84 percent) of associations believe they are good at creating relevant content in their communications. We know our communications. So, where is the disconnect? Culprit No. 3: Not asking the right questions.

Communications 61

Communications Content Survey Analysis 61

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. That being said, how do you go about recruiting marketing and communications professionals in your organizations? This is about what to do next.

Communications 40

Communications Marketing Recruiting Recruitment 40

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 78

Content Revenue How To Social Media 78

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way. Plan to cover all topics.

Communications 62

Communications Content Survey Social Media 62

Achieve

FEBRUARY 16, 2024

In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round. Create an open line of communication Whether you’re managing your volunteers or stewarding donors , one core strategy stands out that makes any partnership a success: good communication.

Strategy 52

Strategy Proposal Social Media Florida 52

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way. Plan to cover all topics.

Communications 60

Communications Content Survey Social Media 60

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

Smooth The Path

APRIL 21, 2020

We may write the association’s newsletter, webpages, articles, blog posts, or letters to the membership. It is hard to strike the right tone in every single communication with every member. Most of us are writers. We write emails to our members. If you are feeling blocked, you can try this thought exercise.

Newsletter 109

Newsletter System Communications Organization 109

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

Strategy 157

Strategy Social Media Discount Newsletter 157

Blue Sky eLearn

JANUARY 14, 2019

For example, your organizations can offer each other: Advertising space in emails or newsletters. Enhance your pictures or videos with brief, engaging captions or voice-overs that communicate what the images don’t. An e-book in return for a newsletter subscription. Promotions to members on each other’s websites.

Strategy 150

Strategy Social Media Discount Newsletter 150

Reid All About it

MARCH 11, 2022

This is one of those articles I can see returning to again and again. Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. Host: Community Brands. 1 CAE credit.

Montana 259

Montana Revenue Case Study Conference 259

WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. Send a post-conference newsletter to attendees.

Conference 210

Conference How To LMS Newsletter 210

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication. Segment your content.

Charlotte 118

Charlotte Indiana Communications millennials 118

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

Reid All About it

JULY 16, 2021

In another ASAE article, Brooke Wilson of Live 360 Media, a YP herself, suggests five changes to consider if you’re serious about appealing to the next generation. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. – Community Case Studies.

Revenue 195

Revenue Video Strategy Industry 195

Arc 3 Communications

NOVEMBER 18, 2021

Thought leadership is not necessarily just a type of content, but a type of content marketing. According to Marketing Insider Group , this type of content marketing involves tapping into the experience and knowledge of your industry or business to answer the biggest questions on the minds of your audience on a particular topic.

Content 52

Content How To Newsletter Leadership 52

Associations Now

JULY 1, 2014

Plus: Long live newsletters! As reported by Contently’s Shane Snow , Edelman declared that “traditional marketing is broken.” Email newsletters are still wildly popular, especially among executives , but a barrage can be a big problem for your readers. (ht — Dave Hendricks (@davehendricks) July 1, 2014.

Communications 40

Communications Newsletter New York Social Media 40

MemberClicks

APRIL 24, 2024

In this article, we are going to place a focus on association management, defining what it is and what separates excellent organizations from mediocre ones. Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved.

Association Management 52

Association Management Tips Software Social Media 52