Association Briefings

MARCH 30, 2021

It’s funny looking back at the , Wall Street Journal article that started it all, coining the phrase email is dead : “Email has had a good run as king of communications. Here we are more than a decade later and email’s reign is more powerful than ever. But its reign is over.” Wait, what?! That’s up from $39 last year!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Higher Logic

OCTOBER 4, 2018

We like having Evernote’s web extension on Chrome to easily save articles, snippets, or images for a marketing swipe file. Send them this article (as a not-so-subtle hint!). For your social media needs: Bitly : Shortening your links and personalizing them is a great way to track your social reach.

Tools 233

Tools Marketing Social Media Software 233

Freestone

APRIL 11, 2024

Turn long content into short learning opportunities Repackage existing content on social media as quick video clips, or short pieces of content that can bring in a fresh audience. Build out your content with blog posts Start with a 500-word blog post on your website and post on your social media pointing to your website.

Content 52

Content Revenue How To Social Media 52

Higher Logic

JUNE 14, 2018

Their blog articles are well-researched and very in-depth. The CMX blog shares a variety of resources about community management, including videos, articles, and announcements. It’s not updated often, but the articles they do have are worth perusing. They also have a few articles about online community tossed in!

Marketing 116

Marketing Social Media Houston Resources 116

Reid All About it

AUGUST 19, 2016

.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. – Social Media 201: Content Curation, Time Management and Audience Engagement. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. Also: AARP uses VR to promote social interaction. In a year when worldwide email open rates decreased, nonprofits bucked the trend. Nonprofits were behind only government organizations in email open rates last year. percent) had been the No.

Las Vegas 79

Las Vegas Email Marketing California Software 79

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Achieve

FEBRUARY 2, 2015

People trust articles and recommendations from their friends and followers on social media more than they trust your organization. Be sure you have buttons on your emails that allow your audience to tell the world how amazing you are.

Email Marketing 52

Email Marketing Marketing Software Content 52

Disciple Media

JUNE 29, 2023

If you’re reading this article we imagine that you have or work for a great business and you’re starting to think about how to get it discovered by more people. Consider utilizing surveys, social media analytics and customer feedback to continuously refine your understanding of your audience. Sound about right?

Strategy 36

Strategy Social Media Review Content 36

Higher Logic

APRIL 9, 2019

Whether they’re opening your email or scrolling through their social media feed, your image should make them pause and take notice. If you’re posting the image on social media, rely on latest sizing guides. Articles containing relevant images have 94% more total views than articles without images, on average. (

Content 153

Content Marketing Social Media Tips 153

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years.

Marketing 72

Marketing Cost Email Marketing Social Media 72

Reid All About it

JULY 28, 2017

“Look how great, Forbes gives me a quote of the day and a FREE BANNER AD before I am able to read the article I came here to read,” said no user ever. That’s just one of many user experience fails listed by Fabricio Texeira in an article titled “ Said no user ever.” Creating a Social Media Policy. Duration: 2 hours.

Chicago 150

Chicago Washington DC Social Media 150

GrowthZone

MAY 17, 2017

Let’s analyze the journey so you discover how social media, digital marketing/sales, and marketing automation help move your prospects and members through the process. Prospects in your target market need to become aware your organization exists. Enter social media. That’s engagement.

How To 112

How To Social Media Directory Tips 112

GrowthZone

APRIL 23, 2020

Ubersuggest : Free plan for Neil Patel’s Ubersuggest, to generate keywords for content marketing strategy and production. DOWNLOAD] 4, free, white-labeled articles you can send. SALES AND MARKETING. Benchmark : Free trial of email marketing solution. Chamaileon.io : Free plan for email design editor tool.

Resources 158

Resources Software Video Class 158

MemberClicks

FEBRUARY 7, 2023

If you’re a visual learner, check out this article for a sample template and example to guide your letter-writing process. You’ll also want to make them feel included in your social media presence. Address new members’ reasons for joining No two members are alike, so be sure to treat them as such.

Learning Management System 98

Learning Management System Social Media System Video 98

Associations Now

OCTOBER 12, 2018

For a robust social media strategy, your organization needs to leverage its Instagram followers. It’s no secret that Instagram is a social media powerhouse: The platform boasts a hefty 1 billion monthly users, with more than 500 million people on the site daily, according to data from AdEspresso. Need more volunteers?

Social Media 59

Social Media Class Email Marketing Tools 59

AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. Inbound Marketing. As mentioned in the previous article, content is the cornerstone of Inbound Marketing , where you draw in customers with your knowledge and experience. Networking and Outreach.

Content 52

Content Strategy Social Media Case Study 52

Reid All About it

JULY 21, 2017

Kai-Fu Lee debunks dystopian AI scenarios in a Wired article. He says love will always differentiate us from AI—a prediction that reminds me of an article I mentioned two weeks ago about the value of emotional labor in the future. Here’s another good article about phishing attacks—this time the focus is on chapters.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

GrowthZone

JUNE 21, 2021

This article will help you evaluate different association management software for chambers of commerce. Email marketing. Email marketing. Additional available features include a learning management system, social community, workflow automation, advertising, media solutions, and mobile event app.

System 148

System Software Directory Membership Management 148

Disciple Media

FEBRUARY 7, 2024

Are you planning to provide insightful articles, exclusive videos, interactive courses, or perhaps a mix of these? Use social media, email lists, and other channels to tease what’s coming. What’s the best way to market my membership site? A multi-channel approach works best.

How To 36

How To Social Media Content Price 36

GrowthZone

NOVEMBER 23, 2020

Editor’s note: This article was originally posted on September 23, 2019. This article will help you compare and evaluate different association management software options to help you do just that. Email marketing. Email marketing. Email marketing. Social media capabilities Certifications.

Membership Management 78

Membership Management Software Directory System 78

WBT Systems

AUGUST 29, 2017

Let them take over a social media account for a day to preview course content, field questions, and create buzz. Publish original or repurposed guest posts and articles by these instructors. ASAE features their conference speakers in Associations Now articles. 2 – Social Proof from Users: Testimonials.

Marketing 192

Marketing How To Course Discount 192

Disciple Media

DECEMBER 27, 2023

Whether it’s video tutorials, interactive workshops, or insightful articles, your content should educate, inspire, and engage. Market your business Marketing your business is where the fun begins. Depending on your niche, this could range from instructional videos and articles to interactive workshops and webinars.

How To 36

How To Library FAQ Content 36

EventMobi: Association Events

JUNE 21, 2023

That’s what we’ll cover in this article. Segmented email marketing: Send branded, personalized emails to everyone involved in your event, segmenting by language, registration status, payments status, and other key data! What Is Nonprofit Event Management Software?

Software 130

Software Price Review Event Planning 130

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. It’s a crazy time of year for a conference but somehow that makes it even more special. We’re committed to our community. More info/register.

Tools 175

Tools Social Media Marketing Case Study 175

Reid All About it

DECEMBER 9, 2016

I’ve been harping on ASAE exhibitors the past few years to step up their email marketing game. You still have a chance to make a good impression (or a bad one) with your post-show email. It’s a crazy time of year for a conference but somehow that makes it even more special. We’re committed to our community. More info/register.

Tools 150

Tools Social Media Case Study New York 150

Disciple Media

MARCH 9, 2018

Find your first fans on social media. Harness the power of email marketing. But, we promise that by the end of this article, you’ll not only know how to build a fanbase but also how to turn that fanbase into a community. Find your first fans on social media. Harness the power of email marketing.

How To 58

How To Social Media Email Marketing Video 58

Association Adviser

DECEMBER 17, 2013

Two great examples of integrated marketing come from the Material Handling Equipment Distributors Association (MHEDA) and the Associated General Contractors of America (AGC). Infographics have become increasingly popular for online marketing world because of their SEO benefits (but that’s for another article). Conclusion.

Marketing 60

Marketing Video Email Marketing Social Media 60

Associations Now

JANUARY 7, 2019

Admittedly, I had some hints that we’d be looking at a tough year going forward, thanks to a certain European regulation I feel like I’ve referenced in many of my blog posts and articles over the past 365 days. Which is good for “owned” resources, like email marketing. 2019 is going to be a good year for private communities.

Social Media 110

Social Media Course Technology Email Marketing 110

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent.

Newsletter 52

Newsletter Tips eBook Content 52

Associations Now

MARCH 2, 2017

Also: Simple steps to help you improve your email marketing campaign workflow. In a recent article , Amanda Kaiser from Smooth the Path implores leaders to ask themselves if their association environment is one where staff and board members are too afraid to put forth an idea that might fail.

Email Marketing 40

Email Marketing Social Media Tips Team 40

Higher Logic

FEBRUARY 7, 2019

HL Marketing Specialist Tien Dinh identified “correct industry terminology ” as a pain point, which is naturally critical if you want to sound like you know what you’re talking about and fully understand your professional industry. Email Marketing vs. Marketing Automation [Explained]. His solution?

Marketing 149

Marketing Video Resources Content 149

Associations Now

SEPTEMBER 26, 2017

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. If you are of a certain age, you can remember when social media didn’t exist. Tout segmented programming via email. Provide some background in an article.

How To 49

How To Social Media Newsletter Video 49

Association Adviser

JULY 16, 2013

Using social media is about more than promoting yourself and your brand—It’s about building connections & nurturing them over time. 5 ideas in this article. Which Tactics Work Best for Email Marketing? eMarketer recently ranked the most effective email tactics. Best of the Web. Shanna Mallon.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Associations Now

AUGUST 5, 2019

In response, a Netflix social media manager, Jarett Wieselman, asked Twitter users what a lack of promotion meant to them. Maybe it shouldn’t be an article, but a webinar. — Jarett Wieselman (@JarettSays) July 25, 2019. Did a busted recommendation algorithm kill a well-regarded show? That seems to be the implication.

Content 74

Content Social Media Examples Tools 74