Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Association Adviser

APRIL 16, 2013

A clearly defined editorial plan can help ease the magazine production process and help you reach your communications goals. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine. Create an editorial committee that regularly meets and plans relevant editorial topics for your magazine.

Products 60

Products Process Committee Guidelines 60

Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. That prompted ASA to get creative.

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Content Video Resources Team 96

Associations Now

MAY 17, 2024

But there are also challenges, as a recent article in the New York Times Magazine points out : A steady hand at the helm also means a risk-averse leader who misses opportunities to innovate. You don’t need to be running a company with a trillion-dollar market capitalization to be dealing with this stress.

New York 48

New York Social Media Examples Leadership 48

Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Whether it’s webinars, articles, online courses, or in-person sessions, providing quality content to members is one way that associations deliver on their mission. Bundle similar content. Register now!”.

Content 74

Content Tips Marketing Certificate 74

Associations Now

MARCH 29, 2016

An association magazine gives you the ability to highlight and double down on your business goals—particularly membership issues. Bottom line: a strong member magazine is all about alignment.” This guide from Laptop magazine should help you in your decision-making process. And that requires strong strategic planning.

Content 40

Content Price Strategy Tools 40

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Several recent articles have noted a changing attitude toward SEO. Here’s an SEO refresher. For years, SEO was the MVP.

Strategy 91

Strategy Marketing Social Media New York 91

Association Success

NOVEMBER 10, 2020

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Email marketing is one of the most effective digital marketing channels available. Essential email newsletters.

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Content Social Media Newsletter Video 134

Blue Sky eLearn

NOVEMBER 26, 2018

In this article, I’ll go over some ways to attract a younger audience to register for, and ultimately promote your webinars for you. Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Is your topic exciting and thought-provoking?

millennials 173

millennials Tips Social Media Strategy 173

Blue Sky eLearn

NOVEMBER 26, 2018

In this article, I’ll go over some ways to attract a younger audience to register for, and ultimately promote your webinars for you. Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Is your topic exciting and thought-provoking?

millennials 169

millennials Tips Social Media Strategy 169

Association Adviser

OCTOBER 30, 2018

The print magazine was the second most highly valued communication channel this year. That session can also be the basis for a print magazine article, story on your blog and interview in your digital newsletter, all of which should be promoted on social media and used to start a discussion thread in your online community.

Communications 184

Communications Social Media Newsletter Content 184

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. However, ad sales were down, member involvement in articles had declined and the association lacked an overall brand strategy to establish a consistent link between the publication and the association. The Challenge. The Results.

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Case Study Texas Guidelines Revenue 74

Association Adviser

DECEMBER 17, 2013

The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.

Marketing 60

Marketing Video Email Marketing Social Media 60

Association Adviser

FEBRUARY 27, 2018

You might not expect an association that focuses on underwater operations to be groundbreaking when it comes to their social media and content marketing, but that’s part of what makes ADCI so interesting. This evolution was the focus of an Association Spotlight article covered by Association Adviser back in 2011.

Content 61

Content Marketing Social Media Maine 61

Association Adviser

FEBRUARY 26, 2018

This is a piece of content that delivers all the best information sources for a topic in a single article or email, so the audience doesn’t have to find it themselves. Think about ways you can introduce readers of your eNewsletter to your magazine or readers of your magazine to your website. Build an editorial-focused website.

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Charlotte Indiana Communications millennials 118

Velvet Chainsaw

MARCH 15, 2023

Meanwhile, nearly every article I read or industry panel I attend is proclaiming that our industry is nearing a full recovery. Shifting marketing budgets. Exhibit service contractors are now directly competing with the association for their share of exhibitors’ marketing budget. Price increases.

Event Planning 98

Event Planning Cost Revenue Conference 98

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Twitter tips. to 1 p.m. –

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Newsletter Certificate Denver Case Study 266

Association Adviser

JUNE 27, 2018

RIMS publishes 10 issues of our Risk Management magazine annually, each with about 15 feature articles. RIMS publishes 10 issues of our Risk Management magazine annually, each with about 15 feature articles. Since it’s not a news magazine, the articles tend to have a longer lifespan. Re-format it.

Content 67

Content Library Social Media Resources 67

SCD Group

JANUARY 28, 2013

If you are, you have bought into the concept that displaying logos to masses of cynical consumers equals marketing return. How Nonprofits Can Sidestep Content Marketing Pitfalls By Clare Mcdermott via Content Marketing Institute This is a really great article for associations and nonprofits. Guess what, it doesn’t!

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New Hampshire California Social Media Content 40

.orgSource

AUGUST 28, 2023

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. That’s the beauty of thought leadership.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

MARCH 26, 2018

Your communication pieces, whether a magazine, newsletter, online buyers’ guide or other information source, should be promoted to your members as one of the most highly regarded and valuable member benefits your association has to offer. Margaux Braund is a senior marketing account specialist with Naylor Association Solutions.

Communications 64

Communications Newsletter Directory Tips 64

Association Success

OCTOBER 27, 2020

Though people once gladly paid for newspapers, books and magazines, today’s readers have a never-ending library of free content at their fingertips. . Think of the last excellent blog post or article you read, then ask yourself two questions: Did you care more about where it was published, or the ideas it put forth?

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Content Strategy Library Newsletter 107

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. The chamber describes the “Beyond the Line” magazine as “taking a deeper dive into our region than most directories.

Communications 78

Communications Directory Social Media Massachusetts 78

Vanguard Tech

APRIL 10, 2013

Content Marketing is the “hot new thing” as for-profit marketers rush to create infographics, whitepapers, newsletters, checklists and anything else that will generate inbound traffic. SEO agencies change overnight into “Content Marketing Agencies.” How did your “fashion forward” marketing become a “fashion faux pas?”.

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Content Marketing Newsletter System 70

Spark Consulting

APRIL 5, 2016

Reading a recent article in the Harvard Business Review on the topic of “ customer journeys ” got me thinking about their role in the association space. Do a better job marketing their business. Decision Journey image from the original HBR article cited, “ Competing on Customer Journeys “ Find clients.

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Review Products Team Committee 150

Association Adviser

JANUARY 25, 2019

What if they choose to open your email or read that article; is it going to engage them and encourage interaction? Think of the subject line as the headline to the article – and don’t be afraid to make it creative! Think of it the same way you would as headline writing for articles. But, what if they do? Is it relevant?

Communications 61

Communications Social Media Newsletter Survey 61

Virtual

SEPTEMBER 23, 2014

All advertise in the first few pages of the July/August edition of Associations Now magazine as locations for your next association meeting. But then, there on page 50, was an article about lessons from the fall of Blackberry. The article spoke of misreading a market. And that’s where the irony comes in.

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Fort Worth Denver Atlanta Technology 100

Reid All About it

NOVEMBER 25, 2016

With a little Googling, you’ll see dozens of articles about their findings, including some in Newsweek , Science of Us , and Headspace. And now for something completely different…I enjoyed this article about hypnosis from Aeon. Grazia Mohren, vice president of marketing, BizBash Media. More info/register. Host: BizBash.

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DC Ohio Project Washington 184

Association Adviser

NOVEMBER 17, 2017

For a survey about the content and information needs of association members and readers, you might ask their thoughts about: What sections of a magazine or newsletter they read the most. What specific articles or sections they perceive to have the most value. NACAS asks the right survey questions to determine magazine value to members.

Survey 61

Survey Communications Content Resources 61

Velvet Chainsaw

SEPTEMBER 8, 2016

Today’s conference professional needs the savvy know-how from an education and attendance marketing perspective to craft the very best session title and description—one that will ultimately not only attract attendees, but also get the presenters to laser focus on delivering the promised outcomes. You should too!

Conference 40

Conference Marketing Education Class 40

Associations Now

AUGUST 14, 2014

Imagining a world where a birthday wish turns from effective marketing tool to customer irritant. Also: why your association’s magazine shouldn’t give a discount to an advertiser relying on an in-house ad agency. — Powers of Marketing (@meganpowers) August 14, 2014. It sounds like an odd question, admittedly.

Marketing 40

Marketing Discount Revenue Tips 40

Spark Consulting

MAY 15, 2013

Great article on teen behavior on “social” channels. (h/t Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). Two, I have an article coming out in MSAE’s Association FOCUS magazine on this very topic in June.). h/t to Maddie Grant ).

DC 150

DC Innovation Review Leadership 150

Association Adviser

JUNE 15, 2018

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Notices or articles don’t have to be long. I saw your video/article/profile. Have you asked?

Communications 81

Communications Video Survey millennials 81

Reid All About it

JULY 28, 2017

“Education needs a dramatically new approach, in which learning is a lifelong pursuit, not an endeavor limited to a few years in early adulthood,” says Amy Burroughs of EdTech Magazine: Focus on Higher Education. That’s just one of many user experience fails listed by Fabricio Texeira in an article titled “ Said no user ever.”

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Chicago Washington DC Social Media 150

Spark Consulting

NOVEMBER 20, 2017

Marketing General has some helpful base formulas you can use as a starting point. The total value the association receives from a member encompasses far more than just one year’s dues payment. That means it’s probably OK to invest more than the value of one year’s dues to get a new member. But how much more?

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Association Success

OCTOBER 10, 2018

In his article in Legatus magazine, Paul J. Nowadays in the association world, I hear a lot about building a “legacy,” especially in the context of what associations “leave behind” after organizing events in a venue destination.

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San Jose Library Guidelines Project 62

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. This is one of the most useful articles I’ve read on the topic. Rebecca Schrag Hershberg and Yael Schonbrun, Greater Good Magazine ). I love German Christmas markets.

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Video Certificate Review LMS 221