.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Career resources.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

MAY 26, 2023

Good listens Sean Soth, chair of the Leadership Advisory Board for Professionals for Association Revenue (PAR), talks with Jeff Cobb, co-host of the Leading Learning podcast , about revenue issues, the need for a business development role in associations, and why people join PAR. Location: Washington DC.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

JULY 24, 2020

Jeff Cobb of Tagoras/Leading Learning asks a provocative but reasonable question: Could associations replace colleges? Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Wen, Washington Post ). Hannah Keyser, Mental Floss ).

Montana 259

Montana Revenue Case Study Conference 259

AssociationChat

AUGUST 29, 2023

AI isn’t a future concept; it’s here, impacting the way associations like yours operate, engage members, and generate revenue. Mark Your Calendars: Association AI Day, November 6th Location: Join us at the prestigious National Union Building in Washington, DC, from 8 am – 5 pm, co-located with AMSFest Why Attend?

Leadership 52

Leadership DC Revenue Washington 52

Reid All About it

MARCH 10, 2023

The weekly list of free educational events and resources for the association community… ChatGPT. WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. You need a content marketing ecosystem to support them. Membership engagement.

Committee 195

Committee Education Software Technology 195

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Jeff Cobb, Managing Director, Tagoras. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Trade Association Roundtable. CAE credit.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. Presenters: Alyssa Peltier, Senior Manager, Industry Solutions, Event Marketing, Cvent. Is your association’s membership accessible to all? Analytics in Action: How to Boost Event Registration Revenue with Data.

Video 367

Video Innovation Content Technology 367

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. Today’s associations are employing AI to do the heavy lifting of tagging and categorizing their content. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

APRIL 23, 2021

Please read this Twitter thread from Irving Washington, CEO of the Online News Association, about burnout, especially if you’re a staff or volunteer leader. Much of what he and his commenters say about newsrooms also applies to associations. Ben Rome, Senior Manager of Communications, AIHA. Fri 4/23 at 3:45 p.m. –

Revenue 370

Revenue Strategy Content Education 370

Ungrated

AUGUST 12, 2020

Community association managers remain largely protected from the employment impacts, such as furloughs and layoffs, that have affected so many other Americans during the COVID-19 pandemic. Management companies, however, haven’t been immune from the pandemic. COVID-19 has completely changed the way we do business.

FAQ 85

FAQ Survey Revenue Association Management 85

Reid All About it

MAY 10, 2019

He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience. Some associations are experimenting with a membership model that includes free online education. Mike Murray, Content Marketing Institute ). Jimmy Daly, Animalz ).

DC 170

DC FAQ Member Experience Project 170

Reid All About it

MAY 7, 2021

I hope associations see the potential in continuing to offer virtual events. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Quick hits. Rand Fishkin, SparkToro ).

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Mark Graham (moderator), managing director of CEO Update.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Association Adviser

OCTOBER 18, 2018

Tamela Blalock, MBA, CAE, CMP, DES considers her professional superpower to be revenue generation, but after talking with her about her experiences as an association leader, our staff at the Adviser thinks developing authentic empathy that nurtures others’ professional growth should be considered one of her superpowers, too.

Revenue 64

Revenue Course Education Team 64

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Tonya Saunders, Principal, Washington Premier Group.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Tue 9/19 at 9 a.m.* – Fiduciary Training for Associations/Nonprofits: The How To’s of Investment Oversight (Washington DC). Using Marketing Automation to Grow Event Registration. Lunch provided.

Raleigh 203

Raleigh Arlington Social Media DC 203

Reid All About it

MARCH 31, 2017

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. associations.

Raleigh 150

Raleigh DC Washington Charlotte 150

KiKi L'Italien's Acronym Soup

JUNE 30, 2015

She has over 20 years of experience in non-profit membership organizations, helping them resonate and connect with new generations of members, build new value propositions, and increase engagement and revenue. When she is not saving the world, Anna walks her dog and cheers for the Washington Capitals.

Philadelphia 100

Philadelphia Revenue Washington Marketing 100

AssociationChat

NOVEMBER 2, 2021

WASHINGTON — ASAE endorsed a bill introduced today by Rep. The Pandemic Risk Insurance Act of 2021 directs insurers to provide pandemic coverage for event cancellation losses – which is vital to the association community – among other important provisions. ASAE Voices Support for Pandemic Risk Insurance Act.

Washington 69

Washington Revenue Survey Course 69

Reid All About it

APRIL 5, 2019

The weekly list of free educational events and resources for the association community… When I was in charge of getting a new AMS back at my old association, I had no idea how to approach selection and implementation. If only I had read a post like this one from the DelCor team about buying association management software.

District of Columbia 170

District of Columbia DC Washington LMS 170

Reid All About it

FEBRUARY 22, 2019

.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts. Location: Washington DC.

Social Media 170

Social Media DC System Washington 170

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Location: Washington DC. The Business Impact of Marketing Automation on Event Registrations. Vivian Swertinski, Manager of Strategic Services, Higher Logic.

DC 79

DC Washington LMS Social Media 79

Reid All About it

APRIL 15, 2016

Here’s the webinar line-up for the association community this week…. Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Host: ASAE Marketing Section.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

APRIL 15, 2016

Here’s the webinar line-up for the association community this week…. Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Host: ASAE Marketing Section.

LMS 150

LMS Recruiting Recruitment Innovation 150

SBI

FEBRUARY 3, 2021

As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds. Our Director of Marketing and Communications earned dual certification as a Professional Certified Marketer (PCM) and Certified Digital Marketing Professional (CDMP). We are so proud of them! Contact Us.

Case Study 105

Case Study Team Certificate Course 105

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

SEPTEMBER 10, 2021

see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. The IAL Launch Event for Compass: the Systems Map for Association Leaders. More info/register. Host: ReviewMyLMS / Tagoras. Tue 9/14 at 10 a.m.

Strategy 195

Strategy Content Education Tips 195

GlowGlobally

JUNE 27, 2014

In June, the ASAE Foundation and MCI released the results of the first year of a five year study to examine how associations are operating internationally at the ASAE Global Symposium in Washington, D.C. associations’ global strategic approach and operating environment. Market & Bus Planning MegaTrends & Research'

Washington 60

Washington Report Revenue Project 60

Reid All About it

OCTOBER 9, 2020

Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). Find out how what Sherron thinks associations need to know about marketing in today’s difficult climate and how she has elevated her personal brand to experience greater resilience and opportunity. Tue 10/13 at 2 p.m.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

SEPTEMBER 16, 2022

The weekly list of free educational events and resources for the association community…. MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. When the pandemic hit, the Oklahoma State Medical Association offered free CME programs to physicians all over the country.

LMS 43

LMS Revenue Education Arlington 43

Reid All About it

JANUARY 20, 2017

I could get on my soapbox about this topic, but you’d probably rather listen to Chris Kasmark at DelCor – he lays out four reasons why your association should rethink how you handle IT. Inquiring minds want to know: where’s association management software heading in 2017? Digital Marketing for the Event Planner: Organic Search.

LMS 150

LMS Arlington Content Review 150

Association Adviser

DECEMBER 14, 2016

One of the largest operating inconveniences associations would like to change is the inability to track revenue and expenses within their financial software system and sync that information with the membership information stored in their association management software system. AMS/Financial Software limitations.

Software 60

Software System Revenue Report 60

Reid All About it

SEPTEMBER 23, 2016

The right technology can make engaging your members, driving revenue, and targeting key segments easy, when you know how to optimize the data. The tools to minimize time and maximize impact are housed in your association management system (AMS) and learning management system (LMS). Host: Raffa Marketing Group.

LMS 150

LMS Case Study Learning Management System Innovation 150

Reid All About it

JANUARY 20, 2017

I could get on my soapbox about this topic, but you’d probably rather listen to Chris Kasmark at DelCor – he lays out four reasons why your association should rethink how you handle IT. Inquiring minds want to know: where’s association management software heading in 2017? Digital Marketing for the Event Planner: Organic Search.

LMS 150

LMS Software Arlington Cost 150

Reid All About it

MAY 12, 2017

We’ll Die Trying… Over the past few years, a lot has been said about the love/hate (or hate/hate) relationship that associations have with their Association Management Systems (AMS). AIIM, the information management association, has been vocal on this subject for years. Typography in Marketing.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

Reid All About it

MARCH 3, 2023

How can associations provide corporate partners with valuable access to their member communities ? That’s the question the Professionals for Association Revenue asked several association executives and consultants. Sponsorships. Quick hits Real accountability at work requires better metrics across the organization.

Revenue 39

Revenue Tools Education Member Experience 39

Spark Consulting

MAY 5, 2014

Each one—the Educational Package, the Marketing Package, and the Global Leader Package—is tailored toward different ways NICSA’s members were already commonly engaging with the association: NICSA analyzed member activity data to develop three optional membership packages that roughly matched members’ “clusters of behavior.”

Philadelphia 150

Philadelphia Discount Analysis United States 150