Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Tools Examples Content 169

EventMobi: Association Events

OCTOBER 19, 2023

After all, members are the lifeblood of your organization: they support your organization’s mission, attend events, and form your community! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Ready to launch your membership campaign, but wondering where to start?

How To 130

How To Discount Social Media Software 130

AMR Management Services

MARCH 13, 2024

While some of this growth was due to market changes, associations say that members are excited to attend events in person, meet with fellow professionals, and get involved in… The post Using Digital Waivers to Streamline Association Events first appeared on AMR Management Services.

Report 94

Report Marketing Conference 94

Fonteva

NOVEMBER 10, 2021

There’s no point in pouring your heart into planning an event if nobody shows up. Luring in attendees is challenging enough for traditional events and even more so for virtual events. So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. Master Plan.

Marketing 52

Marketing How To Discount Content 52

Blue Sky eLearn

MAY 4, 2020

During this Coronavirus crisis, many planned conferences are being transformed into virtual events. So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? How do you price your virtual events?

LMS 282

LMS Price Team Sample 282

Reid All About it

APRIL 26, 2024

The weekly list of free educational events and resources for the association community… Association boards. The outlook for associations, as described in Marketing General Inc.’s Also, virtual events are off the agenda. AI and events. eShow describes AI’s impact on events and the challenges for AI adoption.

Content 266

Content Survey Education Strategy 266

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

GrowthZone

JULY 14, 2021

Your chamber or association is probably holding in-person events again, or soon will be. These events will most likely be very well-attended, as people are eager to return to normalcy. Yes, people will turn out in droves for your first few in-person events, at least to see old friends again and reconnect.

How To 78

How To Video Social Media Project 78

Wild Apricot

DECEMBER 20, 2021

This is a blog post by Christina Tomlinson, VP of Marketing & Events at Pathable. When it comes to successfully hosting a virtual event, one of the biggest hurdles you’ll face is engaging your audience. In fact, according to this survey.

Tips 377

Tips Survey Marketing 377

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Nimble AMS

FEBRUARY 6, 2023

Is your association struggling to hit its goal for event attendance numbers? If so, your organization might be missing out on your event’s ROI, making it a challenge to justify your overall events budget. We’re here to help you learn how to boost registration at your next association event. Read our blog for more tips.

How To 114

How To Discount Member Engagement Social Media 114

Multiview

SEPTEMBER 6, 2023

We’ll take you through why an organization should, and how an organization can use social media to best promote an event. Th is means your association needs to be active on these platforms to stay top - of - mind and gain interest in promotions.

Social Media 52

Social Media Tools Education Process 52

Higher Logic

APRIL 25, 2019

Businesses can tap into this potential with a mobile app for their events. Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile Event Apps: No Laptop? Disseminate event information with real-time updates.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

Marketing 189

Marketing Strategy Social Media Content 189

GrowthZone

JULY 21, 2021

Your chamber or association is probably holding in-person events again, or soon will be. Now that in-person events are returning, organizations must choose one of three options: stick with a virtual conference, switch to an in-person conference or pivot to a hybrid conference. Event technology is getting better and more intuitive.

Conference 148

Conference Software Review Project 148

GrowthZone

MARCH 18, 2021

Guest Blog by Kyle Sexton. “We don’t have time for a blog.” “We don’t have time for a blog.” A blog post isn’t something you need to create. I’m Google, and I’m here to take a look at your blog. I’m Google, and I’m here to take a look at your blog.

Directory 97

Directory Content Tips Software 97

Higher Logic

JANUARY 16, 2019

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Marketing to Make Change Happen. Building Community is Part of Building a Memorable Brand. Nailed it. What is Your Brand’s Real Purpose?

Marketing 257

Marketing Strategy Products Tools 257

GrowthZone

NOVEMBER 1, 2022

Members were donating to the chamber when they were paying their dues or sponsoring an event. Watch for Your Chamber Has More Potential Than You Realize, Part 2 coming to the GrowthZone blog next month. The post [GUEST BLOG] Your Chamber Has More Potential Than You Realize, Part 1 appeared first on GrowthZone.

Social Media 148

Social Media Innovation Technology Marketing 148

Higher Logic

NOVEMBER 1, 2018

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. These reports can help you to see data like automation rule performance, engagement over time, top ten blog reports, etc. Are you over or under-staffing your events?

Report 203

Report Tips Marketing eBook 203

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. Market perception. Sponsor perspectives. That’s down by nearly half in just six years. Fish and more fish.

Maryland 272

Maryland LMS Revenue Strategy 272

Associations Now

SEPTEMBER 1, 2017

Don’t let these marketing mistakes sink your next event. Your association may be spending good money on marketing your meeting, but are you sure you’re pulling the right levers? A recent CadmiumCD blog post suggests that influencers can play a big role, but be sure to involve them early.

Marketing 78

Marketing Recruiting Recruitment Tips 78

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The blog recommends roasted potatoes with dill as a side. Another keeper. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event.

Certificate 281

Certificate Price Tools Technology 281

Multiview

MARCH 14, 2024

Multiview stands out as that indispensable ally, transforming the landscape for associations and non-profits through strategic collaboration and cutting-edge digital marketing solutions.

Innovation 52

Innovation Marketing Organization Newsletter 52

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

Marketing 192

Marketing How To Course Discount 192

Reid All About it

AUGUST 4, 2023

The weekly list of free educational events and resources for the association community… “One of the most tragic things I know about human nature is that all of us tend to put off living. Here’s a post by Aaron Wolowiec of Event Garde to share with your introvert friends. Dale Carnegie Non-dues revenue. Introverts. Mobile apps.

Atlanta 195

Atlanta Price Revenue Denver 195

GrowthZone

JANUARY 10, 2023

It’s so frustrating, especially if you posted the event or program on social media again and again. Over the past 10 years, Frank has helped hundreds of chambers reach their goals with staff and member training, strategic planning, board retreats and orientations, social media, digital marketing, technology, and more. by Frank Kenny.

Social Media 148

Social Media Newsletter Tips Tools 148

Velvet Chainsaw

FEBRUARY 27, 2023

Credit: iStock Event organizers are feeling the pinch as industry suppliers, venues and transportation companies rebound from the pandemic. Following are considerations gathered from industry media, meetings market surveys and anecdotal reports from Velvet Chainsaw Consulting clients.

Cost 59

Cost Price Survey Revenue 59

Reid All About it

AUGUST 11, 2023

The weekly list of free educational events and resources for the association community… Association community. I’ve always been an advocate of well-designed, interactive virtual events because many people don’t have the time or money to attend in-person events. Scientific society events. More info/register. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

Virtual

DECEMBER 2, 2015

Disastrous events. I remember standing with my boss behind a pillar at an event in 1999, as he was unable to look at the room we had set for 700 with the 50 attendees. My attempts to promote the event as having a better - than - expected speaker - to - attendee ratio fell a little flat. I’ve blogged about this before.

Marketing 100

Marketing Price Boston Social Media 100

Associations Now

FEBRUARY 6, 2020

What it takes to connect with diverse audiences through inclusive marketing. And yet organizations are running into a problem: Their inclusive marketing campaigns aren’t connecting with audiences. To inspire innovation in your volunteer program , establish best practices for your team , a recent post on the VolunteerPro blog suggests.

Marketing 101

Marketing LMS System Education 101

Higher Logic

JULY 24, 2018

Your annual event might be looming, or it might be a year away – wherever you are in the planning, it can feel like you’re stuck in a crazy-making cycle. Planning your annual event can become hectic, and it would be a shame not to rely on the tools at your disposal. Managing an event within an online community is no different.

Resources 168

Resources Software Content Examples 168

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52

Content Marketing Strategy Guidelines 52

GrowthZone

JULY 19, 2022

Just about every chamber offers networking events, member promotions, business training, member-to-member discounts, etc. Over the past 10 years, Frank has helped hundreds of chambers reach their goals with staff and member training, strategic planning, board retreats and orientations, social media, digital marketing, technology, and more.

Missouri 78

Missouri Colorado Michigan Discount 78

Reid All About it

OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Content marketing. Please send me links if you have one or know of a good one.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JUNE 23, 2023

The weekly list of free educational events and resources for the association community… “It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” ―F. Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations.

Metro 195

Metro Strategy Technology Marketing 195