Reid All About it

MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MARCH 19, 2021

If you can’t afford the books you need for the CAE exam or if you have CAE books lying around that you no longer need, check out the ASAE Collaborate CAE Book Exchange launched by Cecilia Sepp, CAE. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Host: Halmyre.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Nimble AMS explains how an AMS can help your association recruit, engage and retain members by helping you better understand members, anticipate their needs and deliver personalized emails and content. Get details from a case study organization that has turned this pattern around.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

OCTOBER 15, 2021

Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets. Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. Host: Professionals for Association Revenue.

Revenue 195

Revenue Committee Strategy Technology 195

YourMembership

APRIL 14, 2015

We were looking for a Big Hairy Audacious Goal (BHAG) – a term coined in 1994 by Jim Collins and Jerry Porras in their best selling book, Built to Last: Successful Habits of Visionary Companies. Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken.

millennials 150

millennials Course Recruiting Recruitment 150

Reid All About it

JUNE 2, 2023

Although Amanda Kaiser says this post is about how her book came to be , it’s really a valuable lesson about defining membership value and engagement. Their conversation goes beyond ChatGPT as they discuss the themes in his book and the potential AI can unlock for associations. Membership. More info/register. 1 CAE credit.

Technology 195

Technology Chicago Education System 195

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Wed 2/28 at 11 a.m. Digital initiatives. 1 CAE credit. More info/register. CAE credit. 1 CAE credit.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement.

DC 293

DC Washington Member Engagement Content 293

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Branding.

Case Study 40

Case Study Marketing Price Survey 40

Reid All About it

MAY 8, 2020

Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. Carey Goryl, CAE, CEO, Association for Advancing Physician and Provider Recruitment. Growing Non-Dues Revenue in Times of Crisis & Beyond. More info/register. Tue 5/12 at 6 p.m.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

NOVEMBER 5, 2021

Publications: How are Societies Approaching Innovation and Revenue Diversification? Hear from leaders in publications at three societies who are all thinking deeply about the challenges of not just revenue diversification, but innovating more widely. Race for Relevance Book Discussion. Mon 11/8 at 11 a.m. Fireside Chat).

Survey 195

Survey Revenue Price Team 195

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Based upon the book Where’s the Office? Non-Dues Revenue: How Associations Can Diversify Their Revenue. ASAE International Associations Advisory Council Book/Podcast Club: The Culture Map.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

DECEMBER 11, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Explore best practices, tips, and even a few case studies on how to prepare for successful virtual and hybrid events. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Project 370

Project Education Software Review 370

Membership Marketing

JUNE 5, 2012

Seven Levers to Increase Membership Recruitment. Here are seven strategic levers or opportunities to explore in order to increase your new member recruitment efforts. If you have strong returns from your recruitment efforts, you probably are not reaching your full market potential. Speaking Engagements. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Price Survey 40

Reid All About it

JULY 23, 2021

What should you do to recruit more members, increase your renewal rates, and grow your membership? Don’t Leave Money on the Table: How to Level Up Your Non-Dues Revenue Strategy with Video (NDaP Monthly Expert Series). Hear about an innovative video playbook based on real-world tactics proven to drive more non-dues revenue.

Video 195

Video Technology Content Strategy 195

Membership Marketing

JANUARY 4, 2011

Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Tuesday, January 4, 2011. ” 1. Tony Rossell.

Marketing 40

Marketing Social Media Case Study Price 40

Reid All About it

NOVEMBER 6, 2020

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Presenters: David Meerman Scott and Michelle Manafy, co-authors of the new book Standout Virtual Events. 1 CAE credit.

Learning Management System 285

Learning Management System Education Communications Technology 285

Reid All About it

NOVEMBER 11, 2016

This guy must read a book a day. Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. Learn the basics of what should be included in a position description and how accurate and up-to-date position descriptions can help you recruit, train and retain volunteers.

Handbook 237

Handbook Washington eBook DC 237

Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Case Study. (9). Publications.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Books, directories, periodicals. Labels: new products , Non-Dues Revenue. Unleash the Power of Market Testing in your Membership Recruitment.

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Case Study. (9).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Leading Learning

JULY 12, 2021

Recruit your team. You can also join Maddie, Elizabeth, and the team from the Construction Specifications Institute (one of their case studies) for their first Webinar on the project Friday, July 16, at 1 pm ET. We have you covered: Assess where you are now. Secure leadership support and a funding commitment. About the Authors.

Case Study 52

Case Study Technology millennials Strategy 52

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. Testing in membership recruitment allows your organization to market more efficiently. Publications.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Thu 3/21 at 5:30 p.m. – “Association Hustle” Book Launch Event (Washington DC). More info/register. 1 CAE credit.

DC 150

DC Washington Denver Sacramento 150

Reid All About it

JANUARY 6, 2017

It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. This webinar will look at board membership (recruitment, development, self-assessment), process (structure, meetings), capacity, and fiduciary concerns. Is that not the best remedy for procrastination?

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. This webinar will look at board membership (recruitment, development, self-assessment), process (structure, meetings), capacity, and fiduciary concerns. Is that not the best remedy for procrastination?

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

NOVEMBER 4, 2022

Non-dues revenue award. Nominate your association for the Pierre Partnership Award presented by the Professionals for Association Revenue. Speakers: Michael Shonholz, Chief Revenue Officer, Jim Begley, Chief Technology Officer, and David DeCillis, CISSP, Senior Product Specialist at ARG. 1 CAE credit. More info/register.

Arlington 39

Arlington Technology Case Study Revenue 39

AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009.

Case Study 64

Case Study Library Content Kentucky 64

Reid All About it

FEBRUARY 17, 2023

If your AMS doesn’t help you recruit, engage and retain members , it’s time to start looking for a new one. Non-dues revenue. With so many non-dues revenue options to explore and limited resources to pursue them, which solutions are right for your organization? Board practices. More info/register. 1 CAE credit. 1 CAE credit.

Revenue 39

Revenue Strategy Education Technology 39

Reid All About it

JULY 14, 2023

CEO’s First 90 Days: Breathing Tips for the Other End of the Fire Hose (Book Discussion) Whether you’re considering applying for your first CEO job or have already signed a contract, preparing for your arrival is one of the most important things you can do. Fri 7/14 at 4 p.m. – More info/register. Host: Fridays@4 Mon 7/17 at 8 a.m.

Education 39

Education Price Tools Technology 39

Reid All About it

SEPTEMBER 6, 2019

A clever hack for reading more books. Many associations struggle to identify additional sources of revenue and content for their members. Hear a case study featuring an association that has created a successful sponsorship program with its digital educational content. Technology for Recruiting Volunteers.

Chicago 37

Chicago LMS New York Content 37

Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. Case Study. (9).

Marketing 40

Marketing Price Discount Recruiting 40

Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Hopkins, who wrote way back in 1923, from his book, Scientific Advertising : “The time has come when advertising has in some hands reached the status of a science. So Why Test in Membership Recruitment?

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

NOVEMBER 14, 2011

A friend of mine, Vinay Kumar, just published a book focused on customer service. The book includes 57 tips on how to better serve your customers. Here is an example of one tip from the book. ” You can download an inexpensive copy of the book from Scribd. Five Steps to Building a Membership Recruitment St.

Marketing 40

Marketing Price Survey Tips 40

Reid All About it

FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Member recruitment. Location: Alexandria VA. More info/register.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization.

Marketing 40

Marketing Case Study Price Survey 40