Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue Wed 11/15 at 2 p.m. More info/register.

Certificate 281

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Reid All About it

MAY 12, 2023

I’m tired of experiencing FOMO for this one, so I’ve already got my flight booked for Denver. Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community (Book Discussion) Members’ needs are changing—they require more than value to engage with your association; they also want memorable, positive experiences.

Chicago 200

Chicago Newsletter Mooc Education 200

Elevating Engagement

SEPTEMBER 6, 2023

Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Higher Logic

MAY 2, 2019

For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Increase non-dues revenue. I know, I know… we’re not supposed to judge a book by its cover, but your members will. What if your readers aren't engaged?

Tips 136

Tips Revenue Case Study Content 136

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once? Get details from a case study organization that has turned this pattern around. Smart Brevity in the Association World (Book Discussion) The power of saying more with less.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

NOVEMBER 26, 2021

Interactive), and Case Study Showdown. How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series). But just because these stalwarts are an institution doesn’t mean they have to read like a history book. PAR GOAT Awards: Honoring Association Revenue Impact.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

JANUARY 22, 2021

Do we have approval to book live conferences? Non-Dues-Revenue Workshop #1: Two Case Studies Presented by Association Executives with Q&A. With declining membership in many associations, there is an increasing need to find new sources of revenue besides dues and annual conferences. What does that mean?

Innovation 370

Innovation Communications Education Strategy 370

WBT Systems

MARCH 6, 2018

They will appreciate being seen as an educational resource and not just a revenue source. But before you begin your search for potential sponsors, step back and look at your association’s approach to revenue partners. Course materials, for example, content they’ve created or books they agree to purchase for students?

How To 155

How To Blended Learning Revenue Education 155

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Case Study: A Thriving Membership Organization. Case Study. (9). Non-Dues Revenue. (1).

Case Study 40

Case Study Marketing Price Survey 40

Reid All About it

OCTOBER 15, 2021

Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets. Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. Host: Professionals for Association Revenue.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

JULY 16, 2021

Online education revenue. WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MARCH 19, 2021

If you can’t afford the books you need for the CAE exam or if you have CAE books lying around that you no longer need, check out the ASAE Collaborate CAE Book Exchange launched by Cecilia Sepp, CAE. Hear the panel share case studies, new ideas, and proven tactics for online audience engagement. Thu 3/25 at 11 a.m.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Host: Professionals for Association Revenue Speaker: Susan Borke, Principal, BorkeWorks Wed 2/28 at 11 a.m. Digital initiatives. CAE credit. More info/register. 1 CAE credit.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue. Hooking members. More info/register. Host: Socio. Tue 5/25 at 2 p.m. 1 CAE credit. More info/register. Host: Veritus Group.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

NOVEMBER 12, 2021

7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation. Learn how associations, nonprofits, and other purpose driven organizations can best leverage themselves when recruiting revenue generating talent in this unprecedented competitive market place. Joel Resnik, Chief Revenue Officer, Gather Voices.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

JUNE 2, 2023

Although Amanda Kaiser says this post is about how her book came to be , it’s really a valuable lesson about defining membership value and engagement. Their conversation goes beyond ChatGPT as they discuss the themes in his book and the potential AI can unlock for associations. Membership. More info/register. 1 CAE credit.

Technology 195

Technology Chicago Education System 195

Blue Sky eLearn

JULY 31, 2017

Invite community members to facilitate video call conversations for their peers around ripped-from-the-headlines industry issues, a virtual book club, or debriefing takeaways from a recent live event. What if learners submitted case studies and the community co-created solutions resulting in a white paper? Master Interaction.

Content 144

Content Sample Case Study Course 144

Reid All About it

FEBRUARY 14, 2020

Hear client case studies and key insights on how to improve your web presence so your marketing efforts don’t go to waste. Small Staff Association Book Club: The Power of Moments. Join a discussion of the book , The Power of Moments: Why Certain Experiences Have Extraordinary Impact , by Chip Heath and Dan Heath.

DC 243

DC Content Education Washington 243

Reid All About it

FEBRUARY 26, 2021

I enjoy seeing friends and meeting new acquaintances in the association community via Zoom coffee chats, happy hours, book club meetings, and educational events. Industry Insight: What To Know About Hybrid Events | A Case Study. Professionally, I’m an exception; life is good. Personally, that’s another story. 1 CAE credit.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JANUARY 14, 2022

Based upon the book Where’s the Office? Non-Dues Revenue: How Associations Can Diversify Their Revenue. Using the Association for Intelligent Information Management as a case study, hear how an association can implement a base CRM platform and weave in other technologies and applications for specific functions.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

MAY 8, 2020

Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. Explore virtual experience quality filters that will best position your event for participation, value and revenue. Growing Non-Dues Revenue in Times of Crisis & Beyond.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JULY 23, 2021

. – Don’t Leave Money on the Table: How to Level Up Your Non-Dues Revenue Strategy with Video (NDaP Monthly Expert Series). Hear about an innovative video playbook based on real-world tactics proven to drive more non-dues revenue. Presenter: Cathy Fyock, The Business Book Strategist. 1 CAE credit. Host: Fridays@4.

Video 195

Video Technology Content Strategy 195

Associations Now

JULY 17, 2017

The knowledge center contains information for marketers, ranging from books and articles to statistics and case studies, and it highlights new efforts by brands to engage with consumers. When that inspiration turns into revenue—that’s when marketers get excited,” she said.

Resources 60

Resources Marketing Case Study Innovation 60

Membership Marketing

JANUARY 4, 2011

Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Tuesday, January 4, 2011. ” 1. Tony Rossell.

Marketing 40

Marketing Social Media Case Study Price 40

Plexus Consulting

SEPTEMBER 22, 2015

The biggest hurdle is identifying those partners who share common goals, strategy, mission and philosophy, said Keith Skillman, vice president of publications at ASAE, who worked on the book's content. And if that rate seems high, it factors in the risk to membership and an organization’s potential revenue and brand.

Case Study 40

Case Study Sample Revenue Strategy 40

Jamie Notter

FEBRUARY 3, 2014

I am particularly excited to review this book because I had the privilege to get an advance copy from the authors (it doesn’t actually go on sale until tomorrow). I’ve been reading his blog for ages, and Maddie and I made prominent reference to two of his other books ( Hard Facts , and the Knowing-Doing Gap ) in our book, Humanize.

Review 70

Review Case Study California System 70

Membership Marketing

MARCH 3, 2015

It is great to find a new book that has been waiting to be written for a long time. The Membership Economy: Find Your Superusers, Master the Forever Transaction, and Build Recurring Revenue is that book. It makes the case for the membership relationship across almost all organizational platforms.

Case Study 40

Case Study Price Marketing Revenue 40

Jamie Notter

JULY 22, 2015

They have 22 staff and about $13 million in revenue across the family of organizations that they manage. I studied them as a case study for my recent book, When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business , and they have designed their entire organization around the needs of the employees.

How To 70

How To Chicago millennials Case Study 70

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Books, directories, periodicals. Labels: new products , Non-Dues Revenue. Non Dues Revenue and Affinity Programs for Members.

Revenue 40

Revenue Discount Directory Price 40

Reid All About it

DECEMBER 11, 2020

Learn how to develop and deliver relevant content for all audiences, increase attendance and engagement with the right mix of technology solutions, expand revenue opportunities and offset costs with blended learning and sponsorships, and select which key performance indicators to measure against as benchmarks for success. 1 CAE credit.

Project 370

Project Education Software Review 370

Reid All About it

NOVEMBER 4, 2022

Non-dues revenue award. Nominate your association for the Pierre Partnership Award presented by the Professionals for Association Revenue. Speakers: Michael Shonholz, Chief Revenue Officer, Jim Begley, Chief Technology Officer, and David DeCillis, CISSP, Senior Product Specialist at ARG. 1 CAE credit. More info/register.

Arlington 39

Arlington Technology Case Study Revenue 39

Leading Learning

JULY 12, 2021

You can also join Maddie, Elizabeth, and the team from the Construction Specifications Institute (one of their case studies) for their first Webinar on the project Friday, July 16, at 1 pm ET. For more on how to do all that, download the full white paper for free at [link]. Find details and register at [link]. About the Authors.

Case Study 52

Case Study Technology millennials Strategy 52

AMR Management Services

OCTOBER 2, 2012

This trend strips traditional media and associations of subscription / membership revenue, depresses ad revenues and results in little left over for investment in good journalism, or educational programs and new ventures in the case of associations. HBR’s print advertising revenues dropped 24 percent in 2009.

Case Study 64

Case Study Library Content Kentucky 64

Reid All About it

MARCH 15, 2019

Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Hear a case study of a membership marketing campaign that attracted new members, increased member engagement, and improved retention. Thu 3/21 at 5:30 p.m. – “Association Hustle” Book Launch Event (Washington DC).

DC 150

DC Washington Denver Sacramento 150

Reid All About it

MARCH 13, 2020

Learn what the WHO and CDC are asking planners to do to keep attendees safe, how to decide to cancel and what to tell your attendees, how to manage the virtual experience from a production perspective, how to make money with digital events from a case study, and how to use event apps for online event engagement. 2 CMP credits.

DC 44

DC Washington Revenue Communications 44