article thumbnail

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Higher Logic

In 2017, MSCPA’s ad space was 75 percent booked, bringing in nearly $14,000 in revenue. To keep the community from becoming a marketing channel, ads are offered only in sidebars and top banners, and only one ad space is available in each weekly newsletter. MSCPA’s first ad ran in December 2016.

article thumbnail

Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

Audience engagement showed MPI and MGM Grand Las Vegas made the right decision when tasked with booking another education-focused keynote speaker versus opening up the floor and turning the cancellation challenge into an interactive, on-the-job learning experience for all attendees. About The Author. Email her at bthompson@naylor.com.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Educating Medical Personnel: New Book Reviews CPD Topics

Forj

Every so often a book is published that provides a community of practice with a fresh perspective on current issues. Davis have put together what should become the de facto textbook for anyone studying to become an educator or trainer of medical practitioners. The design of the book speaks to this. Editors William F.

Review 0
article thumbnail

Thanks For Playing: Book Review: The Back of the Napkin

Thanks For Playing

Book Review: The Back of the Napkin. Yes, I know this book was published in 2008, and its been sitting on my "to read" pile almost that long. Fortunately, the Association Chat book club got me to bump it to the top of the pile, and I finally read it last month. Im just not sure that this book can get most of us there.

Review 150
article thumbnail

Book Review: Small Giants

Jamie Notter

As you can see, this is not a new book–bordering on 10 years old–but it’s worth a review, because it has some really good ideas in it, backed by good research. The case studies are interesting, explained in depth, and sprinkled throughout the chapters which makes for an enjoyable read, as well as an enlightening one.

Review 70
article thumbnail

New Keynote on Culture and AI

PROPEL

Most of my speaking these days is focused (obviously) on sharing the research and insights from our upcoming book, Culture Change Made Easy. It’s exciting to share both the culture patterns that came out of our aggregate assessment data, as well as case studies of organizations who fixed the patterns and created amazing cultures.

article thumbnail

What Smart People Are Saying About Our New Book

Jamie Notter

I wanted to share (with some pride, I must admit) what some super smart people are saying about our book, When Millennials Take Over, upon reading an advance copy. Maddie and I are truly excited about this book. An intelligent book that CEOs from every industry should read. This is the book to read!