Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. Member app. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Digital initiatives. Member mobile app.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

OCTOBER 22, 2021

From blog posts to case studies, find out exactly what content marketers create for each stage of their content marketing funnel. Presenters: Michael Shonholz, Chief Revenue Officer, ARG. DC Book Club – Diversity & Inclusion: Process and Policies. Masooma Memon, Databox ). CAE credits. More info/register.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

MAY 21, 2021

Mary Cahalane at Hands On Fundraising interviewed Francesco Ambrogetti about his book, Hooked on a Feeling. Growing Non-Dues Revenue in 2021 & Beyond: The Future of Association Revenue. Hooking members. More info/register. Host: Socio. Tue 5/25 at 2 p.m. 1 CAE credit. More info/register. Host: AirMeet. More info/register.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

OCTOBER 15, 2021

Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets. Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. Host: Professionals for Association Revenue.

Revenue 195

Revenue Committee Strategy Technology 195

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

JANUARY 19, 2018

Bill Gates read a book a week. Join a discussion of emerging technology trends and the promise they hold for associations and non-profits, for-profit business practices that can grow revenue for your association, and how to better communicate and connect with your audiences in the new year (and beyond). 1 CAE credit. Host: Impexium.

LMS 174

LMS Price Revenue Technology 174

Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. And give your remarks on email marketing book.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

OCTOBER 21, 2011

Case Study: A Thriving Membership Organization. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). Case Study: A Thriving Membership Organization. Case Study. (9). Non-Dues Revenue. (1).

Case Study 40

Case Study Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JANUARY 4, 2011

Open Community: A Little Book of Big Ideas for Associations Navigating the Social Web. Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Tuesday, January 4, 2011.

Marketing 40

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YourMembership

APRIL 14, 2015

We were looking for a Big Hairy Audacious Goal (BHAG) – a term coined in 1994 by Jim Collins and Jerry Porras in their best selling book, Built to Last: Successful Habits of Visionary Companies. But we wanted more, in part because we knew our customers and the members they serve needed and expected more.

millennials 150

millennials Course Recruiting Recruitment 150

Socious

NOVEMBER 3, 2016

He is the author of the New York Times best-seller Between the World and Me, winner of the National Book Award, a National Book Critics Circle Award Finalist, and the PEN/Diamonstein-Spielvogel Award for the Art of the Essay. An Atlantic National Correspondent, Coates also currently writes for the Marvel comic book Black Panther.

Sample 100

Sample Marketing Conference New York 100

Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. Case Study. (9). Non-Dues Revenue. (1).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

NOVEMBER 11, 2016

This guy must read a book a day. Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. Kelly Treadway, marketing and social media strategist, EventCurious. Getting Full Value from Media Data. That’s it for my recommendations.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

FEBRUARY 23, 2018

Learn how usability testing can help drive significantly improved user experiences based on case studies and research. Hear how one association used inspiration from the retail industry to accelerate event registrations by 25% and drive over $72,000 in event revenue. Powerful Social Media Strategy. Host: Upability.

DC 79

DC Washington LMS Social Media 79

Reid All About it

JANUARY 6, 2017

It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. utilize Customer Centric Design Thinking to think outside-the-box and find ways to leverage existing resources, volunteers, staff, and social media presence to increase impact. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

It’s from Meditations from the Mat by Rolf Gates, a daily reader for yoga practitioners and one of my “desert island” books. utilize Customer Centric Design Thinking to think outside-the-box and find ways to leverage existing resources, volunteers, staff, and social media presence to increase impact. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

Social Media Survey Report Case Study 40

Reid All About it

MARCH 20, 2020

Rebecca Achurch of Achurch Consulting published a comprehensive (and free) e-book on preparing your association technically and mentally for virtual work during the COVID-19 crisis. If you follow me on social media, you know I’m a huge advocate of food banks. 6 Non-Dues Revenue Opportunities Hidden in Your AMS.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Reid All About it

OCTOBER 20, 2017

As a CAE whose studying and exam experience is still imprinted in my brain, I can relate to this post from WBT Systems about motivating certification candidates. I like the distinction between learning goals and performance goals and the references to Dan Pink’s fascinating book, Drive. Enough negativity! Tue 10/24 at 8:30 a.m.

DC 150

DC Washington Social Media Tools 150

Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Books, directories, periodicals. Labels: new products , Non-Dues Revenue. Non Dues Revenue and Affinity Programs for Members.

Revenue 40

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AMR Management Services

OCTOBER 2, 2012

Unfortunately, media and associations have been experiencing a similar pattern disruptive to the status quo, which has been accelerating through the last decade: trends toward digital publishing, online engagement and community-generated content. HBR’s print advertising revenues dropped 24 percent in 2009.

Case Study 64

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Disciple Media

MARCH 9, 2018

Find your first fans on social media. Find your first fans on social media. For all their other faults, social media networks are a great place to start building a fanbase. Chances are you’re a social media pro already thanks to your personal use of social networks. Ready to get started?

How To 58

How To Social Media Email Marketing Video 58

Reid All About it

APRIL 10, 2020

Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Particularly for companies and associations who rely heavily on event-related revenue, the COVID-19 pandemic will likely have a significant impact on their bottom line, especially if they do nothing to adapt their sales strategies. More info/register. Mon 4/13 at 1 p.m.

North Carolina 74

North Carolina Content Montana Social Media 74

Associations Now

NOVEMBER 4, 2013

More scrutiny of nonprofits, from the IRS to social media, has demanded more resolute leadership. More scrutiny of nonprofits, from the IRS to social media, has demanded more resolute leadership. But that’s not what’s going on here. For one thing, the waters aren’t so steady.

South Carolina 40

South Carolina Connecticut Minnesota America 40

Reid All About it

MARCH 13, 2020

Learn what the WHO and CDC are asking planners to do to keep attendees safe, how to decide to cancel and what to tell your attendees, how to manage the virtual experience from a production perspective, how to make money with digital events from a case study, and how to use event apps for online event engagement. 2 CMP credits.

DC 44

DC Washington Revenue Communications 44

Reid All About it

SEPTEMBER 13, 2019

What percentage of your education revenue comes from selling professional development to nonmembers? A majority of Gen Xers and Boomers are also regular users of social media and smartphones. Learn the Story and Evolution of ASAE’s Key Non-Dues Revenue Drivers. You might get some ideas for your association.

DC 34

DC Washington Revenue Review 34

Mizz Information

JUNE 24, 2011

Why the Foursquare/AmEx Deal is the Least Likely Thing to Prove Social Medias ROI. Really--were all looking to a company that makes no money off a deal like this to prove the ROI of social media? As a Foursquare user, Im here to tell you--unless you live in Austin or some other social media mecca, nobody uses it.

Social Media 40

Social Media Austin Case Study Revenue 40

High Context

FEBRUARY 27, 2009

The economy is hitting meeting revenue hard in some sectors while programs such as certifications and distance learning are booming for the same organizations. Can social media be applied to your core strategies? Case Study: Subscriptions vs. Sales. What are your members’ problems and opportunities today?

Strategy 40

Strategy Report Social Media Revenue 40

Reid All About it

NOVEMBER 11, 2022

This guide from Crimcheck for Associations explains how to do a proper, ethical, and fair social media screening on potential hires. All of your stakeholders are happy when you have engaged, happy attendees so join us to hear practical case studies on how you can create some of the happiest attendees in the world.

LMS 39

LMS Education Technology Strategy 39

Membership Marketing

NOVEMBER 14, 2011

A friend of mine, Vinay Kumar, just published a book focused on customer service. The book includes 57 tips on how to better serve your customers. Here is an example of one tip from the book. ” You can download an inexpensive copy of the book from Scribd. Case Study. (9). Non-Dues Revenue. (1).

Marketing 40

Marketing Price Survey Tips 40

Reid All About it

APRIL 6, 2018

I can also spend time meditating or reading a book before I move onto real work. Hear insights from new brain research and case studies that show how changing the way you manage your consciousness and focus will improve how you design events. Create Revenue with an eLearning Business Strategy. 1 CMP credit. Host: ON24.

DC 39

DC Washington Review Resources 39

Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. A frequent writer and speaker on marketing topics, he is a contributing author to two books, Membership Marketing (ASAE 2000) and Membership Essentials (ASAE 2008). News on Social Media and Membership Marketing. Case Study. (9).

Report 40

Report Marketing Price Survey 40

Membership Marketing

JULY 25, 2010

This summer I decided to try and read something more enduring than the latest marketing or business book. So when I received the book, The Cross of Christ , as a present, I decided to dive into it. Here is a quote that provides an overview of the major themes of the book. Stott, The Cross of Christ, IVP Books, pages 85-86.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JUNE 20, 2012

The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. Case Study. (9). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). The test group achieved a.67

Marketing 40

Marketing Price Discount Recruiting 40