Spark Consulting

AUGUST 12, 2013

I’m excited to announce the third Spark white paper – The Mission Driven Volunteer – co-authored with Peggy Hoffman , CAE, President of Mariner Management. This week, I’ll be blogging about the contents of the whitepaper. The basic premise is: Associations’ current model of volunteering is broken.

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Committee Content Resources Organization 150

Associations Now

NOVEMBER 16, 2015

In a white paper titled “ Innovate the Lean Way ,” Spark Consulting’s Elizabeth Weaver Engel, CAE, and National Council of Architectural Registration Boards information systems director Guillermo Ortiz de Zarate point out that boards will pay lip service to high-risk initiatives without actually making them happen.

Case Study 200

Case Study Innovation Products Leadership 200

Experts in Membership Marketing

SEPTEMBER 22, 2013

Written by two respected leaders in the field of association and membership marketing, Erik Schonher, CeM MBA,VP Marketing General, and Trevor Mitchell, CAE, Executive Director Member Programs & Services ARMA International, the purpose of this white paper is to act as a primer and provide association executives with an appreciation of the growing (..)

Tips 28

Tips Marketing Revenue Content 28

Reid All About it

DECEMBER 13, 2019

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC. CAE credit. 1 CAE credit. 1 CAE credit. 1 CAE credit. We still have a long way to go. Host: Rogue Tulips LLC.

Raleigh 259

Raleigh Review Class Education 259

Blue Sky eLearn

JULY 31, 2017

Or, form a short-term structured mentoring opportunity between certified community members and those preparing to become certified – like the CAE mentor chats. The year after earning my CAE I participated as a chat mentor. What if learners submitted case studies and the community co-created solutions resulting in a white paper?

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Content Sample Case Study Course 144

Thanks For Playing

JANUARY 25, 2013

I've organized my paper and electronic files and updated my professional development tracking information (gotta keep track of those credits for CAE renewals). Same goes double for all those great ebooks and white papers and reports and whatnot I've downloaded to read "someday." (This really is my favorite.)

eBook 150

eBook Review Project Tips 150

Reid All About it

AUGUST 26, 2016

Learn about the key findings from Association Laboratory’s white paper Creating and Sustaining a Strategic Board which incorporates ideas and insights from 25 association chief staff officers. 1 CAE credit. 1 CAE credit. Discuss the implications and practical application of the findings at your own association.

DC 150

DC Video Washington Analysis 150

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. 1 CAE credit. 1 CAE credit. Presenters: Tori Miller Liu, CAE, and Barbara Pahygiannis, CAE, ASHA. 1 CAE credit. 1 CAE credit.

DC 225

DC Washington millennials Chicago 225

Association Adviser

JUNE 27, 2018

You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast. Or, we will host a webinar and then create a white paper based on the presentation. We now do this for most of our events as a standard practice. Re-format it.

Content 72

Content Library Social Media Resources 72

Mariner Management

JUNE 30, 2021

CAE, is a chief strategist with a primary focus on membership, marketing and communications. Check out more at Spark Consulting (including her collection of white papers such as Mission Driven Volunteer and Getting to the Good Stuff: Evidence-based Decision Making for Associations which she co-authored with Mariner.).

Maine 62

Maine Technology Social Media Strategy 62

Jamie Notter

JUNE 18, 2015

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). CAE is the CEO & Chief Strategist at Spark Consulting LLC. It could be a relationship, a volunteer activity, a community, an idea, an experience, a hobby.

Member Engagement 70

Member Engagement Price Resources Strategy 70

Reid All About it

SEPTEMBER 2, 2016

Join Association Chat host KiKi L’Italien, founder of Amplified Growth, and her guests Elizabeth Weaver Engel (Spark Consulting) and Shelly Alcorn (Alcorn Associates) to discuss their newly released white paper about the chaotic climate the world is facing with education, the workforce, and the role associations could and should play.

NJ 150

NJ Software Innovation Tips 150

Associations Now

APRIL 24, 2019

By Beth Surmont CAE, CMP. Have attendees contribute ideas with the goal of publishing a book or a white paper after the event. How to achieve the next level of engagement at your event. Events are made up of individuals who happen to gather in the same place. Celebrate the publication with press, so everyone gets a resume boost.

Price 73

Price Cost Newsletter Examples 73

Association Subculture

AUGUST 22, 2016

Elizabeth Weaver Engel, MA, CAE from Spark and I just dropped a new white paper you can download for free called " The Association Role in the New Education Paradigm." I will have a number of blogs blasting out of the Forecast that will expand on areas in this paper in the coming days.

Social Media 100

Social Media Education System Communications 100

Reid All About it

JUNE 2, 2017

Well, it depends, says Mike Guerrieri, CAE of DelCor Technology Solutions. 1 CAE credit. Hear about the recently released PCMA white paper, The Power of Events , providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models, and a five-year, live streaming case study from PCMA.

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Raleigh Chicago DC Washington 150

Associations Now

JUNE 17, 2019

But the early hype definitely made an imprint on Elizabeth Weaver Engel, CAE, the CEO and chief strategist of Spark Consulting, who noted that she was inspired to dig in deeper after hearing the topic come up repeatedly at the 2018 edition of the digitalNow conference—when, she says, the tech “was truly in the ‘buzzword’ stage.”.

Nevada 98

Nevada Technology Report Innovation 98

Association Adviser

NOVEMBER 27, 2017

I’d definitely prefer to have more money to execute a membership marketing plan,” said Christina McCoy, CAE, of AMPED Association Management. More budget allows you to get creative and explore more with what the marketing plan can look like. It’s also easier to add money than to add staff,” she continued. to bring in new members.

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CA Marketing eBook Tools 62

Associations Now

JULY 28, 2017

Your association may already be offering exclusive white papers, magazines, and online portals, but have you considered using podcasts as a way to gain new members? — Deirdre Reid, CAE (@deirdrereid) July 27, 2017. Also: how to prevent phishing attacks in your national and local chapters. Prevent Phishing Attacks.

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Guidelines Video Content Examples 58

Associations Now

SEPTEMBER 12, 2016

Associations have the infrastructure to help remake the education industry, according to a new white paper. The white paper suggests that many associations already have a grasp of the employment environment and career paths in their industries—what’s left is to build a strategy and delivery system around it.

Education 40

Education Maryland Ohio Certificate 40

Associations Now

APRIL 5, 2017

Often volunteering is one of the “stickiest bonds” that an association can have with its members, says Peggy Hoffman, CAE, president of Mariner Management and Marketing. A good example might be serving as a content reviewer for a white paper. Examples include volunteering to be part of a task force or pilot-test team.

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Member Engagement Committee Review Project 99

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. The updated white paper looked at data in a number of ways. Do you agree with the trends identified in the white paper? The first was big data. What others would you add?

Organization 40

Organization Analysis Education Industry 40

Leading Learning

JULY 12, 2021

For more on how to do all that, download the full white paper for free at [link]. CAE, is Chief Strategist at Spark Consulting. Maddie Grant, CAE, co-founder at PROPEL, is an expert culture designer and digital strategist who focuses on helping organizations prosper through culture change. About the Authors.

Case Study 52

Case Study Technology millennials Strategy 52

Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE.

Education 150

Education Mooc Class Maryland 150

Aaron Wolowiec

JULY 18, 2012

Speakers, vendors, attendees and staff could be invited to transform important topics presented at the conference into valuable resources such as blog posts, newsletter articles, white papers or videos. Additionally, all participants will receive one CAE credit hour for their full participation in this live webinar.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Association Subculture

JUNE 12, 2014

CAE, CEO and Chief Strategist at Spark Consulting LLC and Peter Houstle, CEO, Mariner Management and Marketing, LLC released a white paper on decision making processes that you can download for free here: Getting to the Good Stuff: Evidence-Based Decision Making for Associations. Recently +Elizabeth Engel , M.A.,

System 100

System Case Study Tools Process 100

Associations Now

AUGUST 19, 2013

A new white paper on the subject sheds some new light on the subject, adds a handful of thoughtful case studies, and offers a sensible framework for a less dysfunctional volunteer structure. Indeed, a common but unspoken theme in the paper is that a strong leader stepped in to make sure old volunteer methods got tossed.

Leadership 40

Leadership Committee Maryland Case Study 40

Reid All About it

DECEMBER 2, 2022

1 CAE credit. Speaker: Alexis Redmond, JD, MA, CAE, Senior Director, National Student Speech Language Hearing Association. Nonprofit Conversations with Cecilia Sepp, CAE ). Host: Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC. 1 CAE credit. 1 CAE credit. 1 CAE credit. Host: 501Works.

Tips 41

Tips Video Content Marketing 41

Associations Now

MAY 27, 2015

The newest effort to foster that philosophy in associations is an in-depth white paper from Anna Caraveli, Ph.D., at The Demand Networks and Elizabeth Weaver Engel, CAE, at Spark Consulting. ” A few weeks ago, I shared another white paper that urged associations to engage members with meaningful experiences.

Member Engagement 40

Member Engagement Case Study Revenue Social Media 40

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. That seems pretty straightforward, but what does it look like in practice?

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Team Recruiting Recruitment America 68

Associations Now

JUNE 22, 2015

As Anna Caraveli , managing partner at The Demand Networks, and Elizabeth Weaver Engel , CAE, the CEO and chief strategist at Spark Consulting, note in a post on MemberClicks’ blog , chances are, you weren’t earnestly engaged because you were lured in by a marketing proposal.

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Proposal Event Planning Project Member Engagement 40

Experts in Membership Marketing

OCTOBER 9, 2013

Written by two respected leaders in the field of association and membership marketing, Erik Schonher, CeM MBA,VP Marketing General, and Trevor Mitchell, CAE, Executive Director Member Programs & Services ARMA International, the purpose of this white paper is to act as a primer and provide association executives with an appreciation of the growing (..)

Revenue 28

Revenue Tips Marketing Content 28

Associations Now

FEBRUARY 24, 2014

An updated white paper from GlobalStrat, “Global Growth Strategies: The International Association ,” offers a few helpful pointers. I think in every country you want to get involved in, you have to decide on your entry point,” IFT Executive Vice President Barbara Byrd Keenan, FASAE, CAE, told me.

United States 40

United States Products Strategy Revenue 40

Experts in Membership Marketing

OCTOBER 29, 2013

Mitchell, CAE, Executive Director, Member Programs & Services, ARMA International "Components offer associations a multitude of opportunities to drive their missions and increase their revenues.

Tips 28

Tips Revenue Marketing Content 28

Reid All About it

OCTOBER 18, 2019

Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC. CAE credit. 1 CAE credit. Using research results from a recent white paper by Ashfield Meetings & Events, three medical-meeting specialists will discuss how physician preferences at meetings and congresses are evolving, and why. 1 CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Associations Now

NOVEMBER 21, 2016

Nancy Barrett, CAE, executive director of the Canadian Organization of Medical Physicists, has been working to address the issue, in part by making sure a tactical plan is closely attached to the strategy discussion. “If How are we going to do this? What are the implications?

How To 40

How To Strategy Analysis Process 40

Associations Now

NOVEMBER 29, 2023

A newly released white paper explores what leaders can do to ensure both their organizations and members stay resilient and adapt as they confront climate change. According to Elizabeth Engel, CAE, chief strategist at Spark Consulting, organizations know the business and moral imperatives to act against climate change.

Case Study 64

Case Study Conference Resources Recruiting 64

Associations Now

JUNE 1, 2016

If you’re not a journalist, here’s something you might not know about the typical article you read (or video, report, or white paper—”content,” if you must): It’s an iceberg. That is, what you read in a final news article is often just 10 to 20 percent of the knowledge a writer gathers.

Recruiting 40

Recruiting Recruitment Report Course 40