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Preparing Your Association for AI

Association Analytics

As such, some organizations have already jumped on the bandwagon and are quickly adapting, while others are hesitating to embrace the potential of this technology. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails.

San Diego 317
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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Just what you need to pretend you’re elsewhere, a bald eagle cam from Big Bear Valley in California. Advertising. Have you heard of Connected TV (CTV) advertising ?

Education 256
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Organizations Want to Hire More Creative Folks—But There’s a Problem

Associations Now

While organizations are geared up to bring on creative workers, the added competition for those employees means that companies might have to get creative about how they utilize their skills. Another minefield that awaits organizations looking to hire creatives? The tight job market is not helping.

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Association Brain Food Weekly: 11.29.19

Reid All About it

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Organizer: ASAE Greater Washington / National Capital Community. Ellen Smoley, Growth Marketing Specialist, atEvent.

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California Uber Ruling Boosts Taxi Associations, Unions

Associations Now

A recent California Labor Commission ruling found that a former Uber driver should have been considered an employee—a conclusion that could bolster the case against Uber’s policy of treating drivers as contractors. “The NLA commends the state of California.

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Organic Advertising Fund Creates a Marketing Beef

Associations Now

The Organic Trade Association is backing a proposed check-off program—an advertising and research fund collected from organic producers across the country—but some organic farmers are not on board. What is “organic,” anyway? Similar models have been used by the California Milk Processor Board for the iconic “ Got Milk?

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New Trade Group to Help California Wines Cross the Pacific

Associations Now

West Coast wines have a robust reputation in most corners of the globe, but one market they haven’t successfully penetrated is Asia. The new California Wine Association is stepping in to help the state’s wineries go truly global. Despite the success of California wines at home and abroad, one market remains difficult to conquer: Asia.