article thumbnail

Association Brain Food: 12.1.23

Reid All About it

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback.

Arlington 266
article thumbnail

Association Brain Food: 7.21.23

Reid All About it

This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Hear tips to recruit and retain these generations. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board.

Atlanta 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Study: Shoe Leather Moves the Advocacy Needle More Than Social Media

Associations Now

a professor at the University of Southern California and a coauthor of the study, pointed at organizations that built a grassroots “army” around their efforts, with the National Rifle Association, the National Association of Realtors, and AARP cited as examples of admired organizations. Kelton Rhoads, Ph.D., percent) say they run into.

article thumbnail

Association Brain Food Weekly: 1.10.20

Reid All About it

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Whether you’re adding new team members, refreshing staff skills, or changing your recruitment and retention approach, now is a great time to determine your HR needs.

LMS 243
article thumbnail

The Pros and Cons of an Internal Marketing Team

Associations Now

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. You’ll need to recruit and train the right people. The pluses and minuses of taking your marketing function in-house. It’s a relevant question, and one that many major advertisers are asking.

Team 71
article thumbnail

Flat, Tall, or In Between—Is It Time to Evaluate Your Organizational Structure?

.orgSource

Investments in recruitment are not paying long-term dividends. When the board assumes the role of visionaries and strategists one layer of decision-making is removed.orgSource consultant Sharon Rice helped board members of the California IT in Education Association (CITE) make the transition from a hands-on to a leadership orientation.

article thumbnail

Association Brain Food Weekly: 3.5.21

Reid All About it

The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. (must join Fridays@4 first, it’s free). Host: Fridays@4. Presenter: Caroline Francis, Ed.S, Mon 3/8 at 11 a.m. – CAE credits.