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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Both organizations got to work consolidating ASAE’s data from all the different systems.

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Association Brain Food: 4.12.24

Reid All About it

Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register. More info/register.

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Association Brain Food Weekly: 5.21.21

Reid All About it

Because of pandemic-induced change, Dave Lutz of Velvet Chainsaw Consulting says, “Conference organizers have an opportunity to make changes that would have been more difficult to sell up the ladder in the past.” This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. every Monday.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably.

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Association Brain Food Weekly: 3.28.16

Reid All About it

If your organization offers professional development for the association community, please send me the link via email or Twitter. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. Tue 3/29 at 1:00 p.m.

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Association Brain Food Weekly: 3.28.16

Reid All About it

If your organization offers professional development for the association community, please send me the link via email or Twitter. Learn how to understand your audience, simplify and organize content, and design memorable and engaging presentations and handouts. Host: ASAE Marketing Section. Tue 3/29 at 1:00 p.m.

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How to create credible, relevant and personalized content for an engaged audience

Association Success

Publishing case studies that demonstrate your organization’s expertise. When you publish content that is full of facts, proven insights and specific details, your organization can build a reputation as a trusted source of information. As a first step, be sure to collect subscribers’ names along with their email addresses.

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