article thumbnail

Segmenting Your Market - A Case Study.

Association Success

The following charts illustrates an example of this: As the chart illustrates, each of the five industry suppliers executes their own marketing strategies using different combinations of our association’s offerings and those offered by others.

article thumbnail

Sometimes People Just Need to be Invited [Case Study]

Higher Logic

Pro tip: A conversion rate is the percentage of users who take a desired action, which in this case, refers to how many members joined or renewed as a result of the automation rule. Refer to campaign #4 as an example: 1,371 (new members)/ 20,604 (recipients) = 6.7% (conversion rate). Saving time, and increasing membership.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating a Great B2B Case Study: 16 Tips for Marketing + Sales Enablement

Higher Logic

Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? Sales teams rely on case studies to support and close deals. Often, case study requests end in some form of “no” or a non-answer.

article thumbnail

Anticipating Trends Across Industries: A Case Study

Association Success

I have two examples from my career to share with you. Now, with ASAE’s ForesightWorks , all of us have access to the resources we need to scan for trends and anticipate changes before they happen. What kind of impact can this future focus have on an organization?

article thumbnail

Why Video? A Micro-Learning Case Study

Association Success

As for JIT, an employee who needs to quickly learn how to interpret a specific area in a cash flows statement, for example, can turn to micro-learning. There is great comfort in knowing that you can learn what you need in ten minutes or less without negatively impacting your job or delaying a project.

article thumbnail

Q&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe [Case Study]

Higher Logic

For example, a couple of DEN members took it upon themselves to form a private Facebook group where members could connect. For example, we conduct face-to-face events across the U.S. Here’s a good example: The #DENChat occurs on Twitter every Thursday at 8 PM, where members post themed questions and have a discussion.

article thumbnail

How to Make Analytics a Priority – Finally!

Association Analytics

Some examples include: Data specific – What data empowers you? An example is how many new members did we acquire last month? For example, instead of asking, “Do you want an Enterprise Data Warehouse?” Use case studies & references – use 3rd party examples and case studies as examples of success.

How To 169