Higher Logic

JANUARY 8, 2019

Staying relevant, providing value, connecting with members and customers – do these challenges sound familiar to you and your organization? Any organization has relevance on its mind, and PPAI was also looking to the future. Organic Growth. Promotional Products Association International (PPAI) was thinking through these goals.

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Case Study Social Media Products Industry 136

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. There are always work-arounds.

Marketing 235

Marketing Cost Case Study Communications 235

Higher Logic

OCTOBER 30, 2018

For us, this was a way for the management team and the whole company to communicate and help with organic interactions. Megan Lueders, Chief Marketing Officer, Zenoss. Using the Higher Logic platform for the TechZen Community gives users and customers a. more dynamic way to engage with one another and the Zenoss team.

Case Study 120

Case Study Austin Products Library 120

Higher Logic

SEPTEMBER 25, 2018

Organic Conversation Jumps Despite Technology and Privacy Concerns. MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement.

Case Study 120

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CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. But where should you begin?

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

AUGUST 19, 2014

How does your organization live up to that test? If not, it’s way past time to research your market, talk to people and find out how you can meet their needs in a way that no other organization can. Does your marketing copy brag about this product? Do you provide proof – a testimonial or case study?

Organization 150

Organization Case Study Products Marketing 150

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Both organizations got to work consolidating ASAE’s data from all the different systems. asked Reggie.

Case Study 120

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Associations Now

AUGUST 16, 2023

Training can help marketing teams gain a deeper understanding of cultural sensitivities and differing worldviews, allowing them to craft more authentic messaging. We need to ensure that our marketing materials reflect the rich diversity of the professionals we serve.” It’s not just about embracing diversity,” she said.

Team 70

Team Marketing Case Study Examples 70

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Location: Denver CO.

Newsletter 266

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Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. Increase revenue.

Marketing 195

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CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 64

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Association Success

MAY 16, 2019

How wisely is your association presenting its products and services to a diverse market of buyers? This is the result of sophisticated database marketing tools that are widely used throughout the e-commerce and traditional retail industries. Keep watch for a detailed elaboration in Segmenting Your Market - A Case Study.

Marketing 112

Marketing Case Study Products Industry 112

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? Related: Email Marketing vs. Marketing Automation [Explained]. Automation rules.

Marketing 136

Marketing Communications Case Study Tools 136

GlowGlobally

MARCH 31, 2014

Since 2001, emerging markets have become the world’s economic engine with annual GDP growing an average of 6 percent and a rapidly growing consumer class, driving corporations to compete for market share. Challenge of Volunteerism in Emerging Markets. Thanks to globalization virtually all developing countries are catching up.

Case Study 60

Case Study Marketing Project Metro 60

GrowthZone

JUNE 21, 2019

Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. On average, 10% of customers drive over 50% of word of mouth marketing.

Marketing 121

Marketing Handbook Case Study Social Media 121

Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. That’s one of many reasons why organizations in all industries are focusing more on advocates. How about marketing? Higher Logic is no different.

Team 149

Team Marketing Case Study Products 149

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

Nimble AMS

JUNE 2, 2023

Your organization is about to begin the search for new a ssociation m anagement software (AMS). Who is your association about to enter into a long-term partnership with , and will your organizations work well together? Review vendor case studies. Congratulations! Who is the company behind th e checkbox? Go with your gut.

Software 129

Software Association Management Case Study Review 129

Membership Marketing

OCTOBER 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Case Study: A Thriving Membership Organization. One of the membership organizations that I like to follow is Costco.

Case Study 40

Case Study Marketing Price Survey 40

Wild Apricot

NOVEMBER 12, 2008

As a slew of marketing studies remind us, most people make the Internet their first stop when they're looking for information. Getting online is no longer a "frill" for nonprofits, but a necessity — especially in a tough economy — and epecially for a small organization on a tight budget. read more )

Case Study 150

Case Study Virginia Marketing Organization 150

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You can use a PDF splitter to separate a document into different files.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Associations Now

FEBRUARY 11, 2020

Why organizations should move away from standard promotional strategies. When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. “And

Marketing 75

Marketing Case Study Newsletter Content 75

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 261

DC Washington Member Engagement Innovation 261

Wild Apricot

SEPTEMBER 2, 2009

It's not only a great chance for some lucky non-profit folks to get free professional development, but there's a quick lesson in online marketing that you might be able to use in your own organization.( Tags: Non-profit technology nptech events case studies training crowdsourcing. read more ).

Case Study 150

Case Study Conference Marketing Technology 150

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Organizer: Association Women Technology Champions Wed 4/10 at 1 p.m. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

Association Analytics

FEBRUARY 14, 2022

The outcomes you can achieve tend to fall into four buckets that benefit your organization. These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s This series of 15-minute videos cover hot topics and issues related to 501c organization management. – Event Marketing Strategies for Virtual and Hybrid Events. Presenters: Mike Dietrich, Vice President of Marketing at Cvent. Mon 8/3 at 1 p.m. 1 CMP credit.

Montana 362

Montana Revenue Innovation Case Study 362

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation. IMPACT’s blog is a go-to for news and tips about digital marketing. Marketing Over Coffee.

Marketing 116

Marketing Social Media Houston Resources 116

Higher Logic

OCTOBER 16, 2018

Dave : Our growth has been almost entirely organic. Dave : We’re really excited about the new integrated community and marketing automation campaigns we’re working on in partnership with Higher Logic. Jenny: Can you share some DEN community success stats? As a result, our discussion metrics really shine. Jenny: What’s next for the DEN?

Case Study 91

Case Study Education North Carolina Oklahoma 91

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 272

Tools Strategy Revenue Technology 272

Aaron Wolowiec

JULY 26, 2016

Karla Gutierrez, marketing manager and digital strategist, Aura Interactiva. Incorporate case studies and video testimonials to add legitimacy. Use these media to explain how the learner can improve his or her on-job performance, as the people in the case studies and videos have done, after taking the course.

Organization 113

Organization Case Study Course Analysis 113

Blue Sky eLearn

JANUARY 14, 2020

You (or your marketing team) are probably using it to track traffic on your organization’s website. Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. . Client Case Study . Most of us are at least somewhat familiar with Google Analytics. Audience .

LMS 292

LMS Learning Management System Case Study Content 292

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. In their work with teams across associations, Impexium has noted some differences between thriving and surviving organizations. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market.

Revenue 272

Revenue Austin Tools Education 272

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. . More info/register. 1 CAE credit. More info/register. 1 CAE credit.

Certificate 266

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Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Equip your organization with the knowledge and tools to navigate the evolving cybersecurity landscape. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281