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AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

By 2015, the organization had over 18,000 lapsed members within a 24-month period. This lapsed member base was both a challenge and opportunity. AARC knew it would be easier to keep or recapture former members than try to cultivate a new membership base. Members lapsed in the last 7-24 months.

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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

For us, this was a way for the management team and the whole company to communicate and help with organic interactions. How can we address those needs above and beyond expectations while also implementing other ways to continually improve member experience?

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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

ASAE’s goal was to bring all member engagement data together for cross analysis to build a rich picture of overall engagement and participation. Both organizations got to work consolidating ASAE’s data from all the different systems. In other words: ASAE wants to understand the “aboutness” in its member conversations.

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5 Ways to Use Learning Management Software to Engage Members

NXUnite

To build a thriving membership program , your association must evolve and find innovative ways to engage members continuously. Learning management software (LMS) emerges as a powerful tool that not only streamlines administrative tasks but also enhances member experiences through personalized learning opportunities.

Software 130
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7 signs of a successful enterprise association

Nimble AMS

Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. Member-centric How would you measure your association’s commitment to your members? Try setting measurable goals and KPIs to become a member-centric organization. “We

LMS 148
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Three benefits of developing thought leadership content at your association

Nimble AMS

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable member experience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.

Revenue 211