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Outshine Your Competition: 7 Social Media Tips for Lighting Manufacturers

CMA Solutions

If you’re Amerlux, a B2B architectural lighting manufacturer, you launch a multifaceted, months-long content strategy that includes blogs, press releases, guides, case studies and, above all, social media. Especially social media. Gaining trust on social media requires authenticity.

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Finding A Purpose for Surveys in The Association Sphere

Multiview

Surveys have proven themselves to be an important way to collect information for any association or brand. But in a world of web polls, Survey Monkeys, and feedback forms, what’s best? Collecting survey data is a start but analyzing it well and executing next steps will ultimately determine the success of future marketing efforts.

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Association Brain Food: 2.16.24

Reid All About it

One of her suggestions, social media polls, regularly pop up on LinkedIn. Talks at axe-con will include case studies from enterprise companies leading in large-scale accessibility efforts, as well as best practices and updates from technology leaders around the world. Hear about VAN’s 2023 survey key findings.

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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

In a post-event survey, 87 percent of attendees agreed with MPI’s communication plan post-cancellation. The communication team delivered a consistent message to all attendees and industry professionals unable to attend through social media. Manage the Tone. The AV team sought out the correct materials for the performance.

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Three benefits of developing thought leadership content at your association

Nimble AMS

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, case studies, and industry analysis.

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Association Brain Food: 2.9.24

Reid All About it

Host: ASAE Speakers: Erik Hanberg, author of four books on nonprofit management, fundraising, social media, and board governance Jordan Castel, Association Governance Consultant at OnBoard Thu 2/15 at 2 p.m. Hear about VAN’s 2023 survey key findings. 1 CAE credit. More info/register.

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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

If your organization has enough members, conducting surveys can also generate timely data. Be sure that your surveys are designed to produce unbiased results to collect the best possible information. For example, a major fundraising drive could easily become a public-facing case study. Download it now.

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