Remove Certificate Remove Definition Remove Marketing Remove Strategy
article thumbnail

9 Strategies for Marketing Membership to Gen Z

Membersuite

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

article thumbnail

Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Find out how to avoid common misconceptions and pitfalls of implementing AI, and stay ahead of the competition by utilizing emerging AI strategies to improve your business operations. Print magazines. 1 CAE credit.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 8.11.23

Reid All About it

They shared a definition of “community” on LinkedIn: a feeling of fellowship with others, as a result of sharing common attitudes, interests and goals. They chose this definition because “it reminds us that community isn’t just a place, it’s a feeling.” Impexium recommends five strategies for a change management framework.

Chicago 195
article thumbnail

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150
article thumbnail

Association Brain Food: 9.15.23

Reid All About it

Data strategy. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. – Boost Your Rankings: A Definitive 14-Step Guide to Performing an SEO Audit Equip yourself with the tools and know-how to ensure your website reaches the top of search engine results. 1 CMP credit.

LMS 256
article thumbnail

Association Brain Food: 1.12.24

Reid All About it

She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. You might not have given serious thought to these doable ideas, but you definitely should take the advice of people who live and breathe data every day. More info/register (ASAE Marketing Professionals Community).

LMS 266
article thumbnail

Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs. I will definitely make that again.

Revenue 205