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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement. You’ll come away with specific examples from the team at the International Association of Exhibitions and Events (IAEE) that you can use to inform your own strategy.

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

The six add-on tech tools we’ll cover today will help you support a sustainable association growth strategy by showcasing membership value so that your current members and prospects have a strong understanding of the value of their dollar within your community. Read the full case study for more details on their strategy and results.

Tools 205
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Strategies for driving non-dues revenue for your association

Nimble AMS

Strategies for driving non-dues revenue. You can sell multiple items to your members – everything from events to subscriptions to branded merchandise to training and certification courses. Invest in your training and certification programs. So, take time to review your training and certification programs. Start here.

Revenue 133
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9 Strategies for Marketing Membership to Gen Z

Membersuite

Once they give you data either directly (interest inventory) or indirectly (clicks, views, downloads), they expect you to know who they are and what they like. Social media is designed to encourage this dopamine-enhanced attention, which is why your marketing strategy should focus there.

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How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

While they're there, they're posting more discussions (posts were up 48%) and engaging with content (library views saw a 100% increase and library downloads went up 122% since February). Library downloads this week were almost equal to the downloads they saw in the whole first quarter.

Library 318
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Four easy ways to boost member appreciation and increase retention

Nimble AMS

The Community Brands 2022 Association Trends Research Study found that the top four reasons members join an association are networking prospects, job opportunities and career advancement, continuing education to earn certifications/credentials, and training courses. Boost member retention with a dedicated membership strategy.

CA 113
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Four tips to make your annual report member-centric

Nimble AMS

To p rioritize your members, you’ll need to implement a member-centric strategy. Completed certification courses? . Advanced certifications in your field? . How many members enrolled in professional development, continuing education, or certification compared to last year? . Download now.

Report 106